Browse Definitions :
Definition

Director of First Impressions

Contributor(s): Brita Van Fossen

Director of First Impressions is a job title that is increasingly replacing that of receptionist.

The title was created to acknowledge awareness that the front desk employee has a crucial position in the public relations and marketing of the business. As the first person to interact with potential customers, investors, etc., either face-to-face or over the telephone, the experience with the Director of First Impressions reflects upon the entire company.

 Although the name has some validity as a reference to the employee’s role, it is sometimes considered to be more of a retention and/or cost-cutting tool because it placates employees with a more prestigious-sounding title rather than an actual promotion or pay raise.

Chris Young, founder of the North Dakota-based Rainmaker Group, invented the title, which has been somewhat widely adopted and is also spurring the development of other unconventional titles, such as “Chief Happiness Officer,”  “Idea Salesman” and “Innovation Maven.”

Some feel that the title “Director of First Impressions” is too lengthy and, furthermore, that it could cause confusion when employees apply for future positions.

 

See also: customer experience management (CEM), relationship marketing, CRM (customer relationship management),  service desk

 

Continue reading about Director of First Impressions:

 > Every company needs a Director of First Impressions.

 > Carefully select your Director of First Impressions.

 > Inventive job titles is the newest corporate trend.

 > Jacked-up job titles

This was last updated in December 2011

Start the conversation

Send me notifications when other members comment.

Please create a username to comment.

-ADS BY GOOGLE

File Extensions and File Formats

SearchCompliance

  • PCI DSS (Payment Card Industry Data Security Standard)

    The Payment Card Industry Data Security Standard (PCI DSS) is a widely accepted set of policies and procedures intended to ...

  • risk management

    Risk management is the process of identifying, assessing and controlling threats to an organization's capital and earnings.

  • compliance framework

    A compliance framework is a structured set of guidelines that details an organization's processes for maintaining accordance with...

SearchSecurity

  • Trojan horse (computing)

    In computing, a Trojan horse is a program downloaded and installed on a computer that appears harmless, but is, in fact, ...

  • identity theft

    Identity theft, also known as identity fraud, is a crime in which an imposter obtains key pieces of personally identifiable ...

  • DNS over HTTPS (DoH)

    DNS over HTTPS (DoH) is a relatively new protocol that encrypts domain name system traffic by passing DNS queries through a ...

SearchHealthIT

  • telemedicine (telehealth)

    Telemedicine is the remote delivery of healthcare services, such as health assessments or consultations, over the ...

  • Project Nightingale

    Project Nightingale is a controversial partnership between Google and Ascension, the second largest health system in the United ...

  • medical practice management (MPM) software

    Medical practice management (MPM) software is a collection of computerized services used by healthcare professionals and ...

SearchDisasterRecovery

SearchStorage

  • M.2 SSD

    An M.2 SSD is a solid-state drive (SSD) that conforms to a computer industry specification and is used in internally mounted ...

  • kilobyte (KB or Kbyte)

    A kilobyte (KB or Kbyte) is a unit of measurement for computer memory or data storage used by mathematics and computer science ...

  • virtual memory

    Virtual memory is a memory management capability of an operating system (OS) that uses hardware and software to allow a computer ...

Close