Browse Definitions :
Definition

EBIF (Enhanced TV Binary Interchange Format)

EBIF (Enhanced TV Binary Interchange Format) is a collection of signaling and messaging specifications that makes it possible for television program producers and advertisers to create and serve interactive multimedia content through a television’s set-top box.

EFIF defines how a special software application called a TV app should be written so that any set-top box - even an older one - can run the app and provide the viewer with a point and click interactive TV experience. EBIF is expected to be the precursor for tru2way, a Java-based platform for interactive (two-way) applications.

EBIF requires that each set-top box have a “user agent.” The agent, which is downloaded to the set-top box by the viewer’s cable or satellite service provider, is client-side software that interprets the TV app and displays the appropriate images, messages and navigational elements on the television screen. TV apps are often run on dedicated channels, but they can also be integrated into commercial advertisements or even television shows.

A TV app can be built into broadcast video ahead of time or integrated digitally while the content is being sent to the set-top box. The viewer interacts with the TV app by using the set-top box’s remote control and essentially the viewer’s TV screen becomes a computer monitor, the app becomes a web page and the remote control becomes a mouse. The content is either bound, which simply means it is linked with a particular piece of television programming, or it can be unbound, which means it is independent of a specific piece of programming.

EBIF is increasingly being used as a way to let viewers click to request more information about a product, view more episodes of a show (also called telescoping), register a vote or respond to a poll. If you are able to use your smartphone, tablet, laptop or gaming device as a television remote control, you are using EBIF.

Continue reading about EBIF:

Cable Television Laboratories has a primer on EBIF, a developers portal and more information about EBIF specifications.

This was last updated in July 2011

Start the conversation

Send me notifications when other members comment.

Please create a username to comment.

-ADS BY GOOGLE

File Extensions and File Formats

Powered by:

SearchCompliance

  • risk management

    Risk management is the process of identifying, assessing and controlling threats to an organization's capital and earnings.

  • compliance framework

    A compliance framework is a structured set of guidelines that details an organization's processes for maintaining accordance with...

  • regulatory compliance

    Regulatory compliance is an organization's adherence to laws, regulations, guidelines and specifications relevant to its business...

SearchSecurity

  • DNS over HTTPS (DoH)

    DNS over HTTPS (DoH) is a relatively new protocol that encrypts domain name system traffic by passing DNS queries through a ...

  • integrated risk management (IRM)

    Integrated risk management (IRM) is an approach to risk management that uses a set of practices and processes to improve an ...

  • MITRE ATT&CK framework

    The MITRE ATT&CK (pronounced 'miter attack') framework is a free, globally accessible service that provides comprehensive and ...

SearchHealthIT

  • telemedicine (telehealth)

    Telemedicine is the remote delivery of healthcare services, such as health assessments or consultations, over the ...

  • Project Nightingale

    Project Nightingale is a controversial partnership between Google and Ascension, the second largest health system in the United ...

  • medical practice management (MPM) software

    Medical practice management (MPM) software is a collection of computerized services used by healthcare professionals and ...

SearchDisasterRecovery

SearchStorage

  • M.2 SSD

    An M.2 SSD is a solid-state drive (SSD) that conforms to a computer industry specification and is used in internally mounted ...

  • kilobyte (KB or Kbyte)

    A kilobyte (KB or Kbyte) is a unit of measurement for computer memory or data storage used by mathematics and computer science ...

  • virtual memory

    Virtual memory is a memory management capability of an operating system (OS) that uses hardware and software to allow a computer ...

Close