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Eloqua

Contributor(s): Matthew Haughn

Eloqua is a software as a service (SaaS) platform for marketing automation offered by Oracle that aims to help B2B marketers and organizations manage marketing campaigns and sales lead generation.

Eloqua sends marketing advertisements to mobile devices, email, video and search results pages. The platform promises increased conversions, sales and understanding of customers.

Eloqua features a marketing campaign planning canvas and email automation to target customers and prospective clients. The software tracks opened emails, customer activity and visitor behavior potential clients through the marketer's website. Eloqua stores the information of tracked customers and prospective clients such as company, job title, name, address, email and phone in its database for analysis.

Oracle's marketing solution is most often used in large enterprises that primarily market to other businesses. Eloqua offers packages for basic, standard and enterprise marketing. Numerous features differentiate account levels, like access to various Oracle sales and marketing services.

Competition for Eloqua includes Marketo, Hubspot, Salesforce's Pardot, ActON, SharpSpring, Expiriture, Marketing Optimizer and Sales Fusion.

This was last updated in February 2018

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