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Definition

Facebook Insights

Facebook Insights is Facebook’s version of web page analysis, which allows a user to keep track of information such as page views, unique views, fan statistics, wall posts, video and audio plays, photo views, and so on. The addition of Insights has allowed page operators, application producers and domain administrators to better understand the user trends for their pages, which can aid content management. Information is gathered on a daily basis, allowing an administrator to view daily or monthly statistics. 

Read more:

Eric Eldon gives a play-by-play of the new additions and workings of Facebook Insights.

Facebook Help Centre answers frequently asked questions about Facebook Insights.

Neil Glassman discusses the advantages of Raven Internet Marketing's new tool which combines Facebook Insights and Google Analytics.

This was last updated in November 2011

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