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Definition

Google My Business

Contributor(s): Matthew Haughn

Google My Business is a free online business listing service that is integrated with the Google search engine.

Businesses can ensure that they show up in Google search and Maps with correct, up-to-date information by creating a listing with Google My Business. Google My Business can help small, local businesses, such as restaurants, construction, landscapers and plumbers, by introducing them to SEO, search engine marketing (SEM) and creating an online presence.

Not only does the site provide the means to list the business for Google services, it also allows businesses to post regular updates to show current happenings and special offers. Google offers a number of options to make a listing more eye-catching and informative, such as including related emojis to cater to those who search by Google and Twitter through an emoji. For example, pizza parlors would be well advised to have a pizza emoji.

Google My Business allows users to suggest edits for a business's page, as well as answer questions about the business listing. This can help keep the business's information accurate and up to date, but it is important to check the company's site for mistakes and competitor misinformation.

This was last updated in November 2018

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