Browse Definitions:
Definition

Intertainment

Intertainment is the name of an e-business initiative that encourages shopping malls and other public places to provide visitors with free high-speed Internet access. The goal of Intertainment is to expose the non-surfing public to the Internet and encourage Internet growth.

One major target of Internet service providers ( ISP s) is the American shopping mall. According to the International Council of Shopping Centers, millions of Americans still don't have access to the Internet, but more than 90 percent of them visit a shopping center each month. A typical Intertainment center in a mall consists of a dozen computers arranged in a circle using a DSL , cable modem , or other high-speed Internet connection. Passing shoppers are encouraged to stop for a moment and check mail, visit e-commerce Web sites and surf. Unlike a cybercafe , where a user might pay for personal use of a computer, sit for a while, and expect a little privacy, Intertainment centers are set up to encourage people to stand while browsing. There is no illusion of privacy. Part of the fun is being able to pass by and look to see what others are doing. By providing a free and fast Internet connection in such a casual atmosphere, Intertainment providers hope to remove the mystique of surfing the Web for potential new users.

Mall owners are receptive to Intertainment initiatives, because the ISP pays rental fees for kiosk space and shoppers are encouraged to extend their stay at the mall. ISPs who provide the Intertainment centers see it as one more way to promote their fastest Internet service. It is often a profitable venture because the center's high visibility in the mall allows the provider to sell ads for products and services that can be displayed as part of the kiosk.

This was last updated in September 2005

Start the conversation

Send me notifications when other members comment.

By submitting you agree to receive email from TechTarget and its partners. If you reside outside of the United States, you consent to having your personal data transferred to and processed in the United States. Privacy

Please create a username to comment.

-ADS BY GOOGLE

File Extensions and File Formats

SearchCompliance

  • risk map (risk heat map)

    A risk map, also known as a risk heat map, is a data visualization tool for communicating specific risks an organization faces. A...

  • internal audit (IA)

    An internal audit (IA) is an organizational initiative to monitor and analyze its own business operations in order to determine ...

  • pure risk (absolute risk)

    Pure risk, also called absolute risk, is a category of threat that is beyond human control and has only one possible outcome if ...

SearchCloudProvider

  • cloud ecosystem

    A cloud ecosystem is a complex system of interdependent components that all work together to enable cloud services.

  • cloud services

    Cloud services is an umbrella term that may refer to a variety of resources provided over the internet, or to professional ...

  • uncloud (de-cloud)

    The term uncloud describes the action or process of removing applications and data from a cloud computing platform.

SearchSecurity

  • cyberextortion

    Cyberextortion is a crime involving an attack or threat of an attack coupled with a demand for money or some other response in ...

  • Cybercrime

    Cybercrime is any criminal activity that involves a computer, networked device or a network.

  • National Security Agency (NSA)

    The National Security Agency is the official U.S. cryptologic organization of the United States Intelligence Community under the ...

SearchHealthIT

  • Practice Fusion

    Practice Fusion Inc. is a San Francisco-based company that developed a free electronic health record (EHR) system available to ...

  • RHIA (Registered Health Information Administrator)

    An RHIA, or registered health information administrator, is a certified professional who oversees the creation and use of patient...

  • 21st Century Cures Act

    The 21st Century Cures Act is a wide-ranging healthcare bill that funds medical research and development, medical device ...

SearchDisasterRecovery

SearchStorage

  • Random Access Memory (RAM)

    Random Access Memory (RAM) is the hardware in a computing device where the operating system (OS), application programs and data ...

  • floating gate transistor (FGT)

    A floating gate transistor (FGT) is a complementary metal-oxide semiconductor (CMOS) technology capable of holding an electrical ...

  • bad block

    A bad block is an area of storage media that is no longer reliable for storing and retrieving data because it has been physically...

SearchSolidStateStorage

  • hybrid hard disk drive (HDD)

    A hybrid hard disk drive is an electromechanical spinning hard disk that contains some amount of NAND Flash memory.

Close