Browse Definitions:
Definition

Marketo

Contributor(s): Matthew Haughn

Marketo is a marketing software as a service (SaaS) platform designed to help businesses assess and automate marketing tasks.Marketo is headquartered in San Mateo, California.

Marketo works across multiple digital channels, including mobile devices, email, video, website and search advertisements to automate marketing campaigns and sales lead generation for B2B and B2C marketers. The platform promises increased understanding of customers, conversions and sales with personalized, automated campaigns aimed at targeted leads and potential customers. The platform's features include

  • Lead tracking
  • Lead nurturing
  • Campaign analysis
  • Search engine optimization (SEO)
  • Website personalization
  • Digital advertisements
  • CRM integration
  • Social marketing

The platform records customer behaviors, including the customer's use of the site, what was viewed, length of time spent on the site and the date and time the customer visited. Additional customer data is recorded, such as company, job title, name, home address, email address and phone number. Information is stored in Marketo's database for quick access and analysis. The platform is built on Google Cloud and integrates several Google services.

Marketo is most often used by medium-sized businesses and offers bundles for focusing on lead management, email marketing, consumer marketing, customer base marketing and mobile marketing. It offers customized products for several industries, including technology, healthcare, media, higher education and manufacturing. Similar automated marketing platforms include Eloqua, Hubspot, Pardot, ActON, SharpSpring, Expiriture and Marketing Optimizer.

This was last updated in February 2018

Continue Reading About Marketo

Start the conversation

Send me notifications when other members comment.

By submitting you agree to receive email from TechTarget and its partners. If you reside outside of the United States, you consent to having your personal data transferred to and processed in the United States. Privacy

Please create a username to comment.

-ADS BY GOOGLE

File Extensions and File Formats

SearchCompliance

  • smart contract

    A smart contract, also known as a cryptocontract, is a computer program that directly controls the transfer of digital currencies...

  • risk map (risk heat map)

    A risk map, also known as a risk heat map, is a data visualization tool for communicating specific risks an organization faces. A...

  • internal audit (IA)

    An internal audit (IA) is an organizational initiative to monitor and analyze its own business operations in order to determine ...

SearchSecurity

SearchHealthIT

SearchDisasterRecovery

  • incident management plan (IMP)

    An incident management plan (IMP), sometimes called an incident response plan or emergency management plan, is a document that ...

  • crisis communication

    Crisis communication is a method of corresponding with people and organizations during a disruptive event to provide them with ...

  • Zerto

    Zerto is a storage software vendor that specializes in enterprise-class business continuity and disaster recovery in virtual and ...

SearchStorage

  • SSD write cycle

    An SSD write cycle is the process of programming data to a NAND flash memory chip in a solid-state storage device.

  • data storage

    Data storage is the collective methods and technologies that capture and retain digital information on electromagnetic, optical ...

  • hard disk

    A hard disk is part of a unit -- often called a disk drive, hard drive or hard disk drive -- that stores and provides relatively ...

SearchSolidStateStorage

  • hybrid hard disk drive (HDD)

    A hybrid hard disk drive is an electromechanical spinning hard disk that contains some amount of NAND Flash memory.

Close