Browse Definitions :
Definition

Marketo

Contributor(s): Matthew Haughn

Marketo is a marketing software as a service (SaaS) platform designed to help businesses assess and automate marketing tasks.Marketo is headquartered in San Mateo, California.

Marketo works across multiple digital channels, including mobile devices, email, video, website and search advertisements to automate marketing campaigns and sales lead generation for B2B and B2C marketers. The platform promises increased understanding of customers, conversions and sales with personalized, automated campaigns aimed at targeted leads and potential customers. The platform's features include

  • Lead tracking
  • Lead nurturing
  • Campaign analysis
  • Search engine optimization (SEO)
  • Website personalization
  • Digital advertisements
  • CRM integration
  • Social marketing

The platform records customer behaviors, including the customer's use of the site, what was viewed, length of time spent on the site and the date and time the customer visited. Additional customer data is recorded, such as company, job title, name, home address, email address and phone number. Information is stored in Marketo's database for quick access and analysis. The platform is built on Google Cloud and integrates several Google services.

Marketo is most often used by medium-sized businesses and offers bundles for focusing on lead management, email marketing, consumer marketing, customer base marketing and mobile marketing. It offers customized products for several industries, including technology, healthcare, media, higher education and manufacturing. Similar automated marketing platforms include Eloqua, Hubspot, Pardot, ActON, SharpSpring, Expiriture and Marketing Optimizer.

This was last updated in February 2018

Continue Reading About Marketo

Start the conversation

Send me notifications when other members comment.

Please create a username to comment.

-ADS BY GOOGLE

File Extensions and File Formats

Powered by:

SearchCompliance

  • regulatory compliance

    Regulatory compliance is an organization's adherence to laws, regulations, guidelines and specifications relevant to its business...

  • privacy compliance

    Privacy compliance is a company's accordance with established personal information protection guidelines, specifications or ...

  • data governance policy

    A data governance policy is a documented set of guidelines for ensuring that an organization's data and information assets are ...

SearchSecurity

  • asymmetric cryptography (public key cryptography)

    Asymmetric cryptography, also known as public-key cryptography, is a process that uses a pair of related keys -- one public key ...

  • Evil Corp

    Evil Corp is an international cybercrime network that uses malicious software to steal money from its victims' bank accounts.

  • Plundervolt

    Plundervolt is a method of hacking that involves depriving an Intel chip of power so that processing errors occur.

SearchHealthIT

  • telemedicine (telehealth)

    Telemedicine is the remote delivery of healthcare services, such as health assessments or consultations, over the ...

  • Project Nightingale

    Project Nightingale is a controversial partnership between Google and Ascension, the second largest health system in the United ...

  • medical practice management (MPM) software

    Medical practice management (MPM) software is a collection of computerized services used by healthcare professionals and ...

SearchDisasterRecovery

SearchStorage

  • M.2 SSD

    An M.2 SSD is a solid-state drive (SSD) that conforms to a computer industry specification written for internally mounted storage...

  • RAID (redundant array of independent disks)

    RAID (redundant array of independent disks) is a way of storing the same data in different places on multiple hard disks or ...

  • cache memory

    Cache memory, also called CPU memory, is high-speed static random access memory (SRAM) that a computer microprocessor can access ...

Close