Browse Definitions :
Definition

NCR (no country redirect)

NCR (no country redirect) is a Google search parameter that tells the search engine to show results for the country specified in the URL rather than redirecting to the country from which the search is being conducted. 

When you go to Google.com, Google automatically detects your location and then redirects their URL to the one for your country. If you live in the United Kingdom, for example, Google.com resolves to Google.co.uk. Google search engine results pages (SERP) for various countries can be quite different because they display pages from the user's country more prominently. That behavior might be useful for someone looking for a nearby location, business or product but is less helpful for other types of searches, such as research, for which relevance to the search query is often the most important criteria. 

To ensure that Google returns results from the .com domain rather than one specific to a non-U.S. country, type a forward slash (/) and the letters ncr after the URL. Marketers and website owners can also use NCR to monitor page ranking in various countries. To do that, add /ncr to the Google URL for the country in question. 

See a video demonstration of using NCR to stop Google from redirecting to the user's country:

This was last updated in November 2014

Continue Reading About NCR (no country redirect)

SearchCompliance
  • pure risk

    Pure risk refers to risks that are beyond human control and result in a loss or no loss with no possibility of financial gain.

  • risk reporting

    Risk reporting is a method of identifying risks tied to or potentially impacting an organization's business processes.

  • risk exposure

    Risk exposure is the quantified potential loss from business activities currently underway or planned.

SearchSecurity
  • script kiddie

    Script kiddie is a derogative term that computer hackers coined to refer to immature, but often just as dangerous, exploiters of ...

  • cipher

    In cryptography, a cipher is an algorithm for encrypting and decrypting data.

  • What is risk analysis?

    Risk analysis is the process of identifying and analyzing potential issues that could negatively impact key business initiatives ...

SearchHealthIT
SearchDisasterRecovery
  • What is risk mitigation?

    Risk mitigation is a strategy to prepare for and lessen the effects of threats faced by a business.

  • fault-tolerant

    Fault-tolerant technology is a capability of a computer system, electronic system or network to deliver uninterrupted service, ...

  • synchronous replication

    Synchronous replication is the process of copying data over a storage area network, local area network or wide area network so ...

SearchStorage
  • gigabyte (GB)

    A gigabyte (GB) -- pronounced with two hard Gs -- is a unit of data storage capacity that is roughly equivalent to 1 billion ...

  • MRAM (magnetoresistive random access memory)

    MRAM (magnetoresistive random access memory) is a method of storing data bits using magnetic states instead of the electrical ...

  • storage volume

    A storage volume is an identifiable unit of data storage. It can be a removable hard disk, but it does not have to be a unit that...

Close