Browse Definitions :
Definition

NCR (no country redirect)

Contributor(s): Ivy Wigmore

NCR (no country redirect) is a Google search parameter that tells the search engine to show results for the country specified in the URL rather than redirecting to the country from which the search is being conducted. 

When you go to Google.com, Google automatically detects your location and then redirects their URL to the one for your country. If you live in the United Kingdom, for example, Google.com resolves to Google.co.uk. Google search engine results pages (SERP) for various countries can be quite different because they display pages from the user's country more prominently. That behavior might be useful for someone looking for a nearby location, business or product but is less helpful for other types of searches, such as research, for which relevance to the search query is often the most important criteria. 

To ensure that Google returns results from the .com domain rather than one specific to a non-U.S. country, type a forward slash (/) and the letters ncr after the URL. Marketers and website owners can also use NCR to monitor page ranking in various countries. To do that, add /ncr to the Google URL for the country in question. 

See a video demonstration of using NCR to stop Google from redirecting to the user's country:

This was last updated in November 2014

Continue Reading About NCR (no country redirect)

Start the conversation

Send me notifications when other members comment.

Please create a username to comment.

-ADS BY GOOGLE

File Extensions and File Formats

Powered by:

SearchCompliance

  • risk management

    Risk management is the process of identifying, assessing and controlling threats to an organization's capital and earnings.

  • compliance as a service (CaaS)

    Compliance as a Service (CaaS) is a cloud service service level agreement (SLA) that specified how a managed service provider (...

  • data protection impact assessment (DPIA)

    A data protection impact assessment (DPIA) is a process designed to help organizations determine how data processing systems, ...

SearchSecurity

  • cybersecurity insurance (cybersecurity liability insurance)

    Cybersecurity insurance, also called cyber liability insurance or cyber insurance, is a contract that an entity can purchase to ...

  • phishing

    Phishing is a form of fraud in which an attacker masquerades as a reputable entity or person in email or other communication ...

  • cybercrime

    Cybercrime is any criminal activity that involves a computer, networked device or a network.

SearchHealthIT

SearchDisasterRecovery

  • business continuity plan (BCP)

    A business continuity plan (BCP) is a document that consists of the critical information an organization needs to continue ...

  • disaster recovery team

    A disaster recovery team is a group of individuals focused on planning, implementing, maintaining, auditing and testing an ...

  • cloud insurance

    Cloud insurance is any type of financial or data protection obtained by a cloud service provider. 

SearchStorage

  • NVMe over Fabrics (NVMe-oF)

    NVMe over Fabrics, also known as NVMe-oF and non-volatile memory express over fabrics, is a protocol specification designed to ...

  • logical unit number (LUN)

    A logical unit number (LUN) is a unique identifier for designating an individual or collection of physical or virtual storage ...

  • CIFS (Common Internet File System)

    CIFS (Common Internet File System) is a protocol that gained popularity around the year 2000, as vendors worked to establish an ...

Close