Browse Definitions :
Definition

NCR (no country redirect)

NCR (no country redirect) is a Google search parameter that tells the search engine to show results for the country specified in the URL rather than redirecting to the country from which the search is being conducted. 

When you go to Google.com, Google automatically detects your location and then redirects their URL to the one for your country. If you live in the United Kingdom, for example, Google.com resolves to Google.co.uk. Google search engine results pages (SERP) for various countries can be quite different because they display pages from the user's country more prominently. That behavior might be useful for someone looking for a nearby location, business or product but is less helpful for other types of searches, such as research, for which relevance to the search query is often the most important criteria. 

To ensure that Google returns results from the .com domain rather than one specific to a non-U.S. country, type a forward slash (/) and the letters ncr after the URL. Marketers and website owners can also use NCR to monitor page ranking in various countries. To do that, add /ncr to the Google URL for the country in question. 

See a video demonstration of using NCR to stop Google from redirecting to the user's country:

This was last updated in November 2014

Continue Reading About NCR (no country redirect)

SearchCompliance
  • OPSEC (operations security)

    OPSEC (operations security) is a security and risk management process and strategy that classifies information, then determines ...

  • smart contract

    A smart contract is a decentralized application that executes business logic in response to events.

  • compliance risk

    Compliance risk is an organization's potential exposure to legal penalties, financial forfeiture and material loss, resulting ...

SearchSecurity
  • cyberterrorism

    According to the U.S. Federal Bureau of Investigation, cyberterrorism is any 'premeditated, politically motivated attack against ...

  • biometrics

    Biometrics is the measurement and statistical analysis of people's unique physical and behavioral characteristics.

  • privileged access management (PAM)

    Privileged access management (PAM) is the combination of tools and technology used to secure, control and monitor access to an ...

SearchHealthIT
SearchDisasterRecovery
  • What is risk mitigation?

    Risk mitigation is a strategy to prepare for and lessen the effects of threats faced by a business.

  • change control

    Change control is a systematic approach to managing all changes made to a product or system.

  • disaster recovery (DR)

    Disaster recovery (DR) is an organization's ability to respond to and recover from an event that affects business operations.

SearchStorage
  • PCIe SSD (PCIe solid-state drive)

    A PCIe SSD (PCIe solid-state drive) is a high-speed expansion card that attaches a computer to its peripherals.

  • VRAM (video RAM)

    VRAM (video RAM) refers to any type of random access memory (RAM) specifically used to store image data for a computer display.

  • virtual memory

    Virtual memory is a memory management technique where secondary memory can be used as if it were a part of the main memory.

Close