Browse Definitions :
Definition

ODIN (Open Device Identification Number)

ODIN (Open Device Identification Number) is a unique identifier derived from a mobile device’s Wi-fi  media access control (MAC) address. Identifiers, which are hashed to protect user privacy, are managed by the ODIN Working Group, a consortium of industry developers and service providers.

Unlike Web pages, which use cookies to serve ads, mobile advertising requires a unique device identifier to target advertisements. Device identifiers allow marketers to provide personalization and cap ad frequency. A primary goal of the ODIN working group is to create a secure anonymous device identifier for the mobile advertising industry whose use does not intrude upon the user experience or violate the end user's privacy. 

Continue reading about ODIN:

The ODIN working group maintains a web page.

This was last updated in April 2012
SearchCompliance
  • OPSEC (operations security)

    OPSEC (operations security) is a security and risk management process and strategy that classifies information, then determines ...

  • smart contract

    A smart contract is a decentralized application that executes business logic in response to events.

  • compliance risk

    Compliance risk is an organization's potential exposure to legal penalties, financial forfeiture and material loss, resulting ...

SearchSecurity
  • biometric verification

    Biometric verification is any means by which a person can be uniquely identified by evaluating one or more distinguishing ...

  • password

    A password is a string of characters used to verify the identity of a user during the authentication process.

  • biometrics

    Biometrics is the measurement and statistical analysis of people's unique physical and behavioral characteristics.

SearchHealthIT
SearchDisasterRecovery
  • What is risk mitigation?

    Risk mitigation is a strategy to prepare for and lessen the effects of threats faced by a business.

  • change control

    Change control is a systematic approach to managing all changes made to a product or system.

  • disaster recovery (DR)

    Disaster recovery (DR) is an organization's ability to respond to and recover from an event that affects business operations.

SearchStorage
  • PCIe SSD (PCIe solid-state drive)

    A PCIe SSD (PCIe solid-state drive) is a high-speed expansion card that attaches a computer to its peripherals.

  • VRAM (video RAM)

    VRAM (video RAM) refers to any type of random access memory (RAM) specifically used to store image data for a computer display.

  • virtual memory

    Virtual memory is a memory management technique where secondary memory can be used as if it were a part of the main memory.

Close