Browse Definitions :
Definition

RankBrain

Contributor(s): Ivy Wigmore

RankBrain is an artificial intelligence (AI) component of Google's Hummingbird search algorithm.

RankBrain uses machine learning to filter results and improve the way Web pages are positioned in search engine results pages (SERP). Machine learning software gathers information that is not specifically provided to it. Like data mining, it searches through data to find patterns and uses that data to improve the software's own understanding.

The RankBrain technology bases its interpretation of ambiguous search queries -- and especially complex, multi-word queries -- on knowledge about similar searches it has experienced. According to Google, their technology recognizes like patterns among apparently dissimilar complex queries and shorter, more easily understood queries. Those patterns help RankBrain identify how those queries are actually similar. That information can help the search engine algorithm interpret long and complex search queries in the future and identify topics they might relate to.

See a video introduction to RankBrain:

This was last updated in November 2015

Continue Reading About RankBrain

Start the conversation

Send me notifications when other members comment.

Please create a username to comment.

SearchCompliance

  • risk assessment

    Risk assessment is the identification of hazards that could negatively impact an organization's ability to conduct business.

  • PCI DSS (Payment Card Industry Data Security Standard)

    The Payment Card Industry Data Security Standard (PCI DSS) is a widely accepted set of policies and procedures intended to ...

  • risk management

    Risk management is the process of identifying, assessing and controlling threats to an organization's capital and earnings.

SearchSecurity

SearchHealthIT

SearchDisasterRecovery

  • call tree

    A call tree is a layered hierarchical communication model that is used to notify specific individuals of an event and coordinate ...

  • Disaster Recovery as a Service (DRaaS)

    Disaster recovery as a service (DRaaS) is the replication and hosting of physical or virtual servers by a third party to provide ...

  • cloud disaster recovery (cloud DR)

    Cloud disaster recovery (cloud DR) is a combination of strategies and services intended to back up data, applications and other ...

SearchStorage

Close