Browse Definitions :
Definition

TrueView ad

Contributor(s): Ivy Wigmore

TrueView is a YouTube video ad format that gives the viewer options, the most common of which is the ability to skip the advertisement after five seconds. 

There are four types of TrueView ads:

  • In-stream ads allow viewers to skip the pre-roll ads after five seconds. Sponsors pay only for ads that are viewed in their entirety or until 30 seconds have elapsed. In-stream ads are suitable for short or long video content. 
  • In-slate ads allow viewers to among several sponsors' ads or opt for commercial breaks interspersed through the video content. Sponsors pay for ads that are selected by the viewer. In-slate ads are suitable for videos that are at least 10 minutes long. 
  • In-search ads appear in YouTube search results when the viewer's search is related to the ad's keywords. Sponsors pay for ads that the viewer begins to watch. 
  • In-display ads are legacy formats that appear in the YouTube promoted videos overlay, in video suggestions and related videos, and in Google's Click-to-Play format.  Sponsors are charged when viewers opt to watch an ad. 

According to Google, the owners of YouTube, eight out of ten viewers prefer TrueView to other in-stream video ad formats. The company also maintains that because viewers can skip ads or select the ads they want to watch, the advertiser saves money and reaches a more targeted audience. 

According to VideoNuze.com, an online video analysis and news webstite, the abandonment rate for skippable pre-roll ads was 18 percent lower than the rate for ads that don't offer that option. The site also reported that almost 50 percent of viewers watch pre-roll ads to the end, even if they have the option to skip the commercial. 

This was last updated in September 2012

Continue Reading About TrueView ad

Start the conversation

Send me notifications when other members comment.

Please create a username to comment.

-ADS BY GOOGLE

File Extensions and File Formats

SearchCompliance

  • compliance audit

    A compliance audit is a comprehensive review of an organization's adherence to regulatory guidelines.

  • regulatory compliance

    Regulatory compliance is an organization's adherence to laws, regulations, guidelines and specifications relevant to its business...

  • Whistleblower Protection Act

    The Whistleblower Protection Act of 1989 is a law that protects federal government employees in the United States from ...

SearchSecurity

  • Transport Layer Security (TLS)

    Transport Layer Security (TLS) is a protocol that provides authentication, privacy, and data integrity between two communicating ...

  • van Eck phreaking

    Van Eck phreaking is a form of electronic eavesdropping that reverse engineers the electromagnetic fields (EM fields) produced by...

  • zero-trust model (zero trust network)

    The zero trust model is a security model used by IT professionals that requires strict identity and device verification ...

SearchHealthIT

SearchDisasterRecovery

  • cloud insurance

    Cloud insurance is any type of financial or data protection obtained by a cloud service provider. 

  • business continuity software

    Business continuity software is an application or suite designed to make business continuity planning/business continuity ...

  • business continuity policy

    Business continuity policy is the set of standards and guidelines an organization enforces to ensure resilience and proper risk ...

SearchStorage

  • solid-state storage

    Solid-state storage (SSS) is a type of computer storage media made from silicon microchips. SSS stores data electronically ...

  • persistent storage

    Persistent storage is any data storage device that retains data after power to that device is shut off. It is also sometimes ...

  • computational storage

    Computational storage is an information technology (IT) architecture in which data is processed at the storage device level to ...

Close