Browse Definitions :
Definition

above the fold

Contributor(s): Billy Watts

Above the fold, as it applies to Web design, is the portion of a Web page that is visible in a browser window when the page first loads.  The portion of the page that requires scrolling in order to see content is called "below the fold."  

On a Web page, the point at which users have to scroll down is not constant because many variables can affect the way a page displays. The size of a device's display, for example, changes what content appears above the fold. Other variables include the end user's choice of browser, browser toolbars, browser custom setting and the operating system (OS) the device is using.

Because users engage more with the content above the fold than below the fold, key site functions and content related to business goals should appear at the top of the Web page.  To understand how to work with “the fold, ” a Web designer should keep in mind the average screen sizes being used by a particular site's audience or explore responsive design techniques, an approach to Web page creation that makes use of flexible layouts, flexible images and cascading style sheet (CSS) media queries.

Above the fold was first used to describe the placement of content on a newspaper's front page. The paper's headline and lead stories are placed on the portion of the front page that remains visible to the reader when the paper is folded horizontally for display on a newsstand. 

See also: home page  

Continue reading about above the fold:

Usability expert Jacob Nielsen estimates that a webpage visitor spends 80% of the visit viewing above the fold content

Unfolding the Fold reviews data on web page scrolling to enlighten the debate on the fold.

Search engine guru Danny Sullivan explains how Google will penalize Web pages with too many ads above the fold

This was last updated in February 2012

Join the conversation

1 comment

Send me notifications when other members comment.

Please create a username to comment.

Thanks for explaining about above the fold!
Cancel

-ADS BY GOOGLE

File Extensions and File Formats

Powered by:

SearchCompliance

  • compliance audit

    A compliance audit is a comprehensive review of an organization's adherence to regulatory guidelines.

  • regulatory compliance

    Regulatory compliance is an organization's adherence to laws, regulations, guidelines and specifications relevant to its business...

  • Whistleblower Protection Act

    The Whistleblower Protection Act of 1989 is a law that protects federal government employees in the United States from ...

SearchSecurity

  • reverse brute-force attack

    A reverse brute-force attack is a type of brute-force attack in which an attacker uses a common password against multiple ...

  • orphan account

    An orphan account, also referred to as an orphaned account, is a user account that can provide access to corporate systems, ...

  • voice squatting (skill squatting)

    Voice squatting is an attack vector for voice user interfaces (VUIs) that exploits homonyms (words that sound the same but are ...

SearchHealthIT

SearchDisasterRecovery

  • business continuity policy

    Business continuity policy is the set of standards and guidelines an organization enforces to ensure resilience and proper risk ...

  • business continuity and disaster recovery (BCDR)

    Business continuity and disaster recovery (BCDR) are closely related practices that describe an organization's preparation for ...

  • warm site

    A warm site is a type of facility an organization uses to recover its technology infrastructure when its primary data center goes...

SearchStorage

  • primary storage (main storage)

    Primary storage is the collective methods and technologies used to capture and retain digital information that is in active use ...

  • RAM (Random Access Memory)

    RAM (Random Access Memory) is the hardware in a computing device where the operating system (OS), application programs and data ...

  • cache memory

    Cache memory, also called CPU memory, is high-speed static random access memory (SRAM) that a computer microprocessor can access ...

Close