Browse Definitions :
Definition

above the fold

Contributor(s): Billy Watts

Above the fold, as it applies to Web design, is the portion of a Web page that is visible in a browser window when the page first loads.  The portion of the page that requires scrolling in order to see content is called "below the fold."  

On a Web page, the point at which users have to scroll down is not constant because many variables can affect the way a page displays. The size of a device's display, for example, changes what content appears above the fold. Other variables include the end user's choice of browser, browser toolbars, browser custom setting and the operating system (OS) the device is using.

Because users engage more with the content above the fold than below the fold, key site functions and content related to business goals should appear at the top of the Web page.  To understand how to work with “the fold, ” a Web designer should keep in mind the average screen sizes being used by a particular site's audience or explore responsive design techniques, an approach to Web page creation that makes use of flexible layouts, flexible images and cascading style sheet (CSS) media queries.

Above the fold was first used to describe the placement of content on a newspaper's front page. The paper's headline and lead stories are placed on the portion of the front page that remains visible to the reader when the paper is folded horizontally for display on a newsstand. 

See also: home page  

Continue reading about above the fold:

Usability expert Jacob Nielsen estimates that a webpage visitor spends 80% of the visit viewing above the fold content

Unfolding the Fold reviews data on web page scrolling to enlighten the debate on the fold.

Search engine guru Danny Sullivan explains how Google will penalize Web pages with too many ads above the fold

This was last updated in February 2012

Join the conversation

2 comments

Send me notifications when other members comment.

Please create a username to comment.

Thanks for explaining about above the fold!
Cancel
Great article. Clearly explained above the content. i Just want to share my homepage for a quicker look to check if this serves as a good above the fold content copy for the users. Link is here
Cancel

-ADS BY GOOGLE

File Extensions and File Formats

SearchCompliance

  • risk management

    Risk management is the process of identifying, assessing and controlling threats to an organization's capital and earnings.

  • compliance as a service (CaaS)

    Compliance as a Service (CaaS) is a cloud service service level agreement (SLA) that specified how a managed service provider (...

  • data protection impact assessment (DPIA)

    A data protection impact assessment (DPIA) is a process designed to help organizations determine how data processing systems, ...

SearchSecurity

  • quantum key distribution (QKD)

    Quantum key distribution (QKD) is a secure communication method for exchanging encryption keys only known between shared parties.

  • identity theft

    Identity theft, also known as identity fraud, is a crime in which an imposter obtains key pieces of personally identifiable ...

  • cybercrime

    Cybercrime is any criminal activity that involves a computer, networked device or a network.

SearchHealthIT

SearchDisasterRecovery

  • disaster recovery plan (DRP)

    A disaster recovery plan (DRP) is a documented, structured approach that describes how an organization can quickly resume work ...

  • business continuity plan (BCP)

    A business continuity plan (BCP) is a document that consists of the critical information an organization needs to continue ...

  • disaster recovery team

    A disaster recovery team is a group of individuals focused on planning, implementing, maintaining, auditing and testing an ...

SearchStorage

  • logical unit number (LUN)

    A logical unit number (LUN) is a unique identifier for designating an individual or collection of physical or virtual storage ...

  • NVMe over Fabrics (NVMe-oF)

    NVMe over Fabrics, also known as NVMe-oF and non-volatile memory express over fabrics, is a protocol specification designed to ...

  • CIFS (Common Internet File System)

    CIFS (Common Internet File System) is a protocol that gained popularity around the year 2000, as vendors worked to establish an ...

Close