Browse Definitions :
Definition

above the fold

Contributor(s): Billy Watts

Above the fold, as it applies to Web design, is the portion of a Web page that is visible in a browser window when the page first loads.  The portion of the page that requires scrolling in order to see content is called "below the fold."  

On a Web page, the point at which users have to scroll down is not constant because many variables can affect the way a page displays. The size of a device's display, for example, changes what content appears above the fold. Other variables include the end user's choice of browser, browser toolbars, browser custom setting and the operating system (OS) the device is using.

Because users engage more with the content above the fold than below the fold, key site functions and content related to business goals should appear at the top of the Web page.  To understand how to work with “the fold, ” a Web designer should keep in mind the average screen sizes being used by a particular site's audience or explore responsive design techniques, an approach to Web page creation that makes use of flexible layouts, flexible images and cascading style sheet (CSS) media queries.

Above the fold was first used to describe the placement of content on a newspaper's front page. The paper's headline and lead stories are placed on the portion of the front page that remains visible to the reader when the paper is folded horizontally for display on a newsstand. 

See also: home page  

Continue reading about above the fold:

Usability expert Jacob Nielsen estimates that a webpage visitor spends 80% of the visit viewing above the fold content

Unfolding the Fold reviews data on web page scrolling to enlighten the debate on the fold.

Search engine guru Danny Sullivan explains how Google will penalize Web pages with too many ads above the fold

This was last updated in February 2012

Join the conversation

2 comments

Send me notifications when other members comment.

Please create a username to comment.

Thanks for explaining about above the fold!
Cancel
Great article. Clearly explained above the content. i Just want to share my homepage for a quicker look to check if this serves as a good above the fold content copy for the users. Link is here
Cancel

-ADS BY GOOGLE

File Extensions and File Formats

Powered by:

SearchCompliance

  • risk management

    Risk management is the process of identifying, assessing and controlling threats to an organization's capital and earnings.

  • compliance as a service (CaaS)

    Compliance as a Service (CaaS) is a cloud service service level agreement (SLA) that specified how a managed service provider (...

  • data protection impact assessment (DPIA)

    A data protection impact assessment (DPIA) is a process designed to help organizations determine how data processing systems, ...

SearchSecurity

  • identity provider

    An identity provider is a system component that is able to provide an end user or internet-connected device with a single set of ...

  • firewall

    A firewall is software or firmware that enforces a set of rules about what data packets will be allowed to enter or leave a ...

  • encryption

    Encryption is the method by which information is converted into secret code that hides the information's true meaning. The ...

SearchHealthIT

SearchDisasterRecovery

  • business continuity plan (BCP)

    A business continuity plan (BCP) is a document that consists of the critical information an organization needs to continue ...

  • disaster recovery team

    A disaster recovery team is a group of individuals focused on planning, implementing, maintaining, auditing and testing an ...

  • cloud insurance

    Cloud insurance is any type of financial or data protection obtained by a cloud service provider. 

SearchStorage

Close