Browse Definitions :
Definition

acceptable spam report rate

Contributor(s): Laura Fitzgibbons

An acceptable spam report rate is a metric set for how many of a company's marketing or status emails are reported as spam, also known as "junk mail," or unsolicited bulk messages sent through email. For most email carriers, the highest number of emails that can be marked as spam is 0.1%. Once a particular IP address reaches a high number of spam reports, the subsequent emails sent from that address might include a warning message that alerts users that the email is likely spam or they will automatically be placed in a junk folder. The IP address might also be blacklisted if enough customers report its messages as spam. 

Companies try to stay under the acceptable spam report rate by limiting the frequency of their correspondences, avoiding certain keywords associated with spam messages, including a link that allows the receiver to unsubscribe from emails and by using proper grammar, professional typography and graphic design. Marketing professionals also try to make sure that their content is honest and that the distribution list goes to people who are actually interested in the message.

This was last updated in October 2018

Continue Reading About acceptable spam report rate

Join the conversation

1 comment

Send me notifications when other members comment.

Please create a username to comment.

What techniques do you use to maintain a low spam report rate in your marketing?
Cancel

-ADS BY GOOGLE

File Extensions and File Formats

Powered by:

SearchCompliance

  • Whistleblower Protection Act

    The Whistleblower Protection Act of 1989 is a law that protects federal government employees in the United States from ...

  • smart contract

    A smart contract, also known as a cryptocontract, is a computer program that directly controls the transfer of digital currencies...

  • risk map (risk heat map)

    A risk map, also known as a risk heat map, is a data visualization tool for communicating specific risks an organization faces. A...

SearchSecurity

  • challenge-response authentication

    In information security, challenge-response authentication is a type of authentication protocol where one entity presents a ...

  • Secure Shell (SSH)

    SSH, also known as Secure Shell or Secure Socket Shell, is a network protocol that gives users, particularly system ...

  • honeypot (computing)

    A honeypot is a network-attached system set up as a decoy to lure cyberattackers and to detect, deflect or study hacking attempts...

SearchHealthIT

SearchDisasterRecovery

  • virtual disaster recovery

    Virtual disaster recovery is a type of DR that typically involves replication and allows a user to fail over to virtualized ...

  • tabletop exercise (TTX)

    A tabletop exercise (TTX) is a disaster preparedness activity that takes participants through the process of dealing with a ...

  • risk mitigation

    Risk mitigation is a strategy to prepare for and lessen the effects of threats faced by a data center.

SearchStorage

  • exbibyte (EiB)

    An exbibyte (EiB) is a unit used to measure data capacity.

  • zebibyte (ZiB)

    A zebibyte (ZiB) is a unit used to measure computing and storage capacity.

  • tiered storage

    Tiered storage is a way to assign different categories of data to various types of storage media with the objective of reducing ...

Close