Browse Definitions :
Definition

acceptable spam report rate

Contributor(s): Laura Fitzgibbons

An acceptable spam report rate is a metric set for how many of a company's marketing or status emails are reported as spam, also known as "junk mail," or unsolicited bulk messages sent through email. For most email carriers, the highest number of emails that can be marked as spam is 0.1%. Once a particular IP address reaches a high number of spam reports, the subsequent emails sent from that address might include a warning message that alerts users that the email is likely spam or they will automatically be placed in a junk folder. The IP address might also be blacklisted if enough customers report its messages as spam. 

Companies try to stay under the acceptable spam report rate by limiting the frequency of their correspondences, avoiding certain keywords associated with spam messages, including a link that allows the receiver to unsubscribe from emails and by using proper grammar, professional typography and graphic design. Marketing professionals also try to make sure that their content is honest and that the distribution list goes to people who are actually interested in the message.

This was last updated in October 2018

Continue Reading About acceptable spam report rate

Join the conversation

1 comment

Send me notifications when other members comment.

Please create a username to comment.

What techniques do you use to maintain a low spam report rate in your marketing?
Cancel

-ADS BY GOOGLE

File Extensions and File Formats

SearchCompliance

  • compliance framework

    A compliance framework is a structured set of guidelines that details an organization's processes for maintaining accordance with...

  • regulatory compliance

    Regulatory compliance is an organization's adherence to laws, regulations, guidelines and specifications relevant to its business...

  • privacy compliance

    Privacy compliance is a company's accordance with established personal information protection guidelines, specifications or ...

SearchSecurity

SearchHealthIT

  • telemedicine (telehealth)

    Telemedicine is the remote delivery of healthcare services, such as health assessments or consultations, over the ...

  • Project Nightingale

    Project Nightingale is a controversial partnership between Google and Ascension, the second largest health system in the United ...

  • medical practice management (MPM) software

    Medical practice management (MPM) software is a collection of computerized services used by healthcare professionals and ...

SearchDisasterRecovery

  • disaster recovery (DR) test

    A disaster recovery test (DR test) is the examination of each step in a disaster recovery plan as outlined in an organization's ...

  • business continuity plan (BCP)

    A business continuity plan (BCP) is a document that consists of the critical information an organization needs to continue ...

  • disaster recovery (DR)

    Disaster recovery (DR) is an area of security planning that aims to protect an organization from the effects of significant ...

SearchStorage

  • kilobyte (KB or Kbyte)

    A kilobyte (KB or Kbyte) is a unit of measurement for computer memory or data storage used by mathematics and computer science ...

  • megabytes per second (MBps)

    Megabytes per second (MBps) is a unit of measurement for data transfer speed to and from a computer storage device.

  • zettabyte

    A zettabyte is a unit of measurement used by technology professionals and the general public to describe a computer or other ...

Close