Browse Definitions :
Definition

actionable intelligence

Contributor(s): Ivy Wigmore

Actionable intelligence is information that can be followed up on, with the further implication that a strategic plan should be undertaken to make positive use of the information gathered. This meaning is distinct from the use of actionable intelligence in a legal context, which means that information meets the legal requirements for a justifiable (actionable) lawsuit.

In information technology (IT), actionable intelligence, also called actionable insight, is often spoken of in the context of big data and predictive modeling. In marketing, artificial intelligence (AI) can help companies shrink the gap between customer intent data and actionable insight by feeding intelligence into customer relationship management (CRM), marketing automation and other operational tools. This type of holistic approach to gaining insights from customer data can help a company meet the challenges associated with working with big data and exploit information that can help make the company more profitable.

Actionable intelligence that helps a company get an advantage in the marketplace is sometimes referred to as competitive intelligence (CI). The challenge to harnessing the power of competitive intelligence is how to find information that's hidden in a data set that's variable and volatile. One of the solutions that seems to work best for many companies is to build front-end visualization interfaces that present data in models anyone in the line of business (LOB) can easily comprehend and follow up on.

This was last updated in October 2018

Continue Reading About actionable intelligence

Start the conversation

Send me notifications when other members comment.

Please create a username to comment.

-ADS BY GOOGLE

File Extensions and File Formats

SearchCompliance

  • Whistleblower Protection Act

    The Whistleblower Protection Act of 1989 is a law that protects federal government employees in the United States from ...

  • smart contract

    A smart contract, also known as a cryptocontract, is a computer program that directly controls the transfer of digital currencies...

  • risk map (risk heat map)

    A risk map, also known as a risk heat map, is a data visualization tool for communicating specific risks an organization faces. A...

SearchSecurity

  • buffer underflow

    Buffer underflow, also known as buffer underrun or buffer underwrite, is a threat to data that typically occurs when the ...

  • digital signature

    A digital signature is a mathematical technique used to validate the authenticity and integrity of a message, software or digital...

  • denial-of-service attack

    A denial-of-service attack is a security event that occurs when an attacker prevents legitimate users from accessing specific ...

SearchHealthIT

SearchDisasterRecovery

  • virtual disaster recovery

    Virtual disaster recovery is a type of DR that typically involves replication and allows a user to fail over to virtualized ...

  • tabletop exercise (TTX)

    A tabletop exercise (TTX) is a disaster preparedness activity that takes participants through the process of dealing with a ...

  • risk mitigation

    Risk mitigation is a strategy to prepare for and lessen the effects of threats faced by a data center.

SearchStorage

  • secondary storage

    Secondary storage is storage for noncritical data that does not need to be frequently accessed.

  • Pure Storage

    Pure Storage is a provider of enterprise data flash storage solutions designed to substitute for electromechanical disk arrays.

  • yobibyte (YiB)

    A yobibyte (YiB) is a unit of measure used to describe data capacity as part of the binary system of measuring computing and ...

Close