Browse Definitions :
Definition

ad blocker

Contributor(s): Ivy Wigmore

An ad blocker is a software product that prevents advertisements from appearing with the content the user is intentionally viewing.

People block ads for a variety of reasons. For example, many of them find interrupt marketing ads annoying and even stressful. Interrupt marketing is intrusive by design, like an interstitial ad that comes between users and the content they are attempting to view or an autoplay or rollover ad that starts up without any intentional act on the part of the user. Other issues that lead people to block ads include a lack of relevance to user interests and security concerns associated with malvertisements.

Nevertheless, online ads are often considered a necessary evil. They provide much of the revenue required to support online content, which the user generally expects to access free of charge. However, ads can also degrade the user experience, in which case people may either stop visiting the site or install an ad blocker -- neither of which is a good outcome for the site owner.

The way ad campaigns are run is partially to blame. Commonly, marketers are paid based on the number of impressions an ad receives, simply the number of people who see it. The visitor's response to the ad is irrelevant in that context. Approaches designed to be less intrusive and more geared toward the user include discoverability marketing, contextual marketing and permission marketing.

Another approach involves improving the appeal of the ads themselves, so that users are less tempted to avoid seeing them. The viral ad, which might be considered the holy grail of marketing, is based on understanding the target audience and providing them with something of value.

This was last updated in January 2016

Continue Reading About ad blocker

Start the conversation

Send me notifications when other members comment.

Please create a username to comment.

-ADS BY GOOGLE

Dateiendungen und Dateiformate

Gesponsert von:

SearchCompliance

  • risk assessment

    Risk assessment is the identification of hazards that could negatively impact an organization's ability to conduct business.

  • PCI DSS (Payment Card Industry Data Security Standard)

    The Payment Card Industry Data Security Standard (PCI DSS) is a widely accepted set of policies and procedures intended to ...

  • risk management

    Risk management is the process of identifying, assessing and controlling threats to an organization's capital and earnings.

SearchSecurity

SearchHealthIT

  • telemedicine (telehealth)

    Telemedicine is the remote delivery of healthcare services, such as health assessments or consultations, over the ...

  • Project Nightingale

    Project Nightingale is a controversial partnership between Google and Ascension, the second largest health system in the United ...

  • medical practice management (MPM) software

    Medical practice management (MPM) software is a collection of computerized services used by healthcare professionals and ...

SearchDisasterRecovery

SearchStorage

  • hot plugging

    Hot plugging is the addition of a component to a running computer system without significant interruption to the operation of the...

  • M.2 SSD

    An M.2 SSD is a solid-state drive (SSD) that conforms to a computer industry specification and is used in internally mounted ...

  • kilobyte (KB or Kbyte)

    A kilobyte (KB or Kbyte) is a unit of measurement for computer memory or data storage used by mathematics and computer science ...

Close