Browse Definitions :
Definition

ad fraud

Contributor(s): Ivy Wigmore

Ad fraud is a type of scam in which the perpetrator fools advertisers into paying for something that is worthless to them, such as fake traffic, fake leads or misrepresented and ineffective ad placement.

Types of ad fraud include:

Click fraud: One of the oldest and most common types of ad fraud, click fraud is the generation of fake traffic through automated clicking programs called hitbots or the efforts of large numbers of low-wage earners employed by a click farm. Despite the high click rates, there is no possibility that any of the fake traffic will lead to a sale, so the advertiser is paying for nothing.

Search ad fraud: The perpetrators create websites and use keyword stuffing to artificially improve their position on a search engine results page (SERP). The fraudsters focus on popular keywords, which yield the highest cost per click. Advertisers for whom those keywords are relevant then buy ads on the fake websites, where they have little chance of being seen.

Ad stacking: The publisher sells multiple ads on the website for a given spot. All of the ads are placed there, generating impressions when people view the page, but the ads are stacked so that only the top one is visible.

Domain spoofing: The fraudster misrepresents the domain where an ad is to be placed as that of a legitimate and high-profile website. In real-time bidding (RTB) advertising, publishers can sometimes identify their domain. The publisher of a website offering pirated videos, for example, might pretend to be associated with the site for a legitimate movie studio.

Pixel stuffing: Ads are placed within pixels on the page. Because they are on the page, an impression is registered when anyone visits it but because they are invisible, no potential customer actually sees them.

According to White Ops, a security vendor, ad fraud costs the advertising industry $7 billion annually, on a global basis.

See also: ad fraud botnet

This was last updated in January 2017

Continue Reading About ad fraud

Start the conversation

Send me notifications when other members comment.

Please create a username to comment.

-ADS BY GOOGLE

Dateiendungen und Dateiformate

Gesponsert von:

SearchCompliance

  • compliance audit

    A compliance audit is a comprehensive review of an organization's adherence to regulatory guidelines.

  • regulatory compliance

    Regulatory compliance is an organization's adherence to laws, regulations, guidelines and specifications relevant to its business...

  • Whistleblower Protection Act

    The Whistleblower Protection Act of 1989 is a law that protects federal government employees in the United States from ...

SearchSecurity

  • reverse brute-force attack

    A reverse brute-force attack is a type of brute-force attack in which an attacker uses a common password against multiple ...

  • orphan account

    An orphan account, also referred to as an orphaned account, is a user account that can provide access to corporate systems, ...

  • voice squatting (skill squatting)

    Voice squatting is an attack vector for voice user interfaces (VUIs) that exploits homonyms (words that sound the same but are ...

SearchHealthIT

SearchDisasterRecovery

  • business continuity policy

    Business continuity policy is the set of standards and guidelines an organization enforces to ensure resilience and proper risk ...

  • business continuity and disaster recovery (BCDR)

    Business continuity and disaster recovery (BCDR) are closely related practices that describe an organization's preparation for ...

  • warm site

    A warm site is a type of facility an organization uses to recover its technology infrastructure when its primary data center goes...

SearchStorage

  • RAM (Random Access Memory)

    RAM (Random Access Memory) is the hardware in a computing device where the operating system (OS), application programs and data ...

  • primary storage (main storage)

    Primary storage is the collective methods and technologies used to capture and retain digital information that is in active use ...

  • cache memory

    Cache memory, also called CPU memory, is high-speed static random access memory (SRAM) that a computer microprocessor can access ...

Close