Browse Definitions :
Definition

ad fraud botnet

Contributor(s): Ivy Wigmore

An ad fraud botnet is a distributed network of computers controlled by a botmaster to defraud advertisers.

Usually, a botnet is made up of computers that are infected with malware and co-opted without the knowledge of the owners. An alternative model often involves dedicated servers running in rented data centers. While a botnet based on compromised computers is quick to assemble and cheap to run, the custom-built model can be much more effective and reliable.

In late 2016, White Ops, an advertising security vendor, reported that an ad fraud botnet campaign they called Methbot was generating approximately 300 million fake ad views a day and charging advertisers three cents per view, for a daily profit estimated at somewhere between $3 million and $5 million.  The botnet comprised a distributed network of dedicated servers and computers in rented facilities in the United States and the Netherlands. The scammers cloaked the IP addresses of machines and created fake websites to host video ads. They used software to replicate the behavior of users watching the ads, simulating clicks and forging social media login data to appear convincing.

According to Ad Week, ad fraud costs the advertising industry over $7 billion per year globally.

This was last updated in January 2017

Continue Reading About ad fraud botnet

Start the conversation

Send me notifications when other members comment.

Please create a username to comment.

-ADS BY GOOGLE

File Extensions and File Formats

SearchCompliance

  • risk management

    Risk management is the process of identifying, assessing and controlling threats to an organization's capital and earnings.

  • compliance as a service (CaaS)

    Compliance as a Service (CaaS) is a cloud service service level agreement (SLA) that specified how a managed service provider (...

  • data protection impact assessment (DPIA)

    A data protection impact assessment (DPIA) is a process designed to help organizations determine how data processing systems, ...

SearchSecurity

  • cybersecurity insurance (cybersecurity liability insurance)

    Cybersecurity insurance, also called cyber liability insurance or cyber insurance, is a contract that an entity can purchase to ...

  • phishing

    Phishing is a form of fraud in which an attacker masquerades as a reputable entity or person in email or other communication ...

  • cybercrime

    Cybercrime is any criminal activity that involves a computer, networked device or a network.

SearchHealthIT

SearchDisasterRecovery

  • disaster recovery plan (DRP)

    A disaster recovery plan (DRP) is a documented, structured approach that describes how an organization can quickly resume work ...

  • business continuity plan (BCP)

    A business continuity plan (BCP) is a document that consists of the critical information an organization needs to continue ...

  • disaster recovery team

    A disaster recovery team is a group of individuals focused on planning, implementing, maintaining, auditing and testing an ...

SearchStorage

  • NVMe over Fabrics (NVMe-oF)

    NVMe over Fabrics, also known as NVMe-oF and non-volatile memory express over fabrics, is a protocol specification designed to ...

  • logical unit number (LUN)

    A logical unit number (LUN) is a unique identifier for designating an individual or collection of physical or virtual storage ...

  • CIFS (Common Internet File System)

    CIFS (Common Internet File System) is a protocol that gained popularity around the year 2000, as vendors worked to establish an ...

Close