Browse Definitions :
Definition

ad inventory (advertising inventory)

Contributor(s): Ivy Wigmore

Ad inventory is the total amount of space that a publisher has available for advertisements at any given time. The term is usually used in reference to online advertising but also applies to print and other traditional media. Online, a publisher is typically a website owner but can also be an  app developer.

 Publishers often sell inventory directly to advertisers, in particular for high-value placement such as a website home page. The direct sale is for guaranteed placement. Other inventory may be sold through ad networks, which aggregate inventory from multiple publishers and repackage it for sale to advertisers. The inventory may be segmented according to site or audience demographics, purchase options and other variables to add value.

Increasingly, inventory is sold through ad exchanges, intermediary marketplaces that make it possible for advertisers to bid on inventory in real time as a publisher makes it available. Ad exchanges are among the entities involved in a real-time bidding (RTB) system for programmatic advertising.

This was last updated in February 2017

Continue Reading About ad inventory (advertising inventory)

Start the conversation

Send me notifications when other members comment.

Please create a username to comment.

-ADS BY GOOGLE

File Extensions and File Formats

Powered by:

SearchCompliance

  • risk management

    Risk management is the process of identifying, assessing and controlling threats to an organization's capital and earnings.

  • compliance as a service (CaaS)

    Compliance as a Service (CaaS) is a cloud service service level agreement (SLA) that specified how a managed service provider (...

  • data protection impact assessment (DPIA)

    A data protection impact assessment (DPIA) is a process designed to help organizations determine how data processing systems, ...

SearchSecurity

  • Port Scan

    A port scan is a series of messages sent by someone attempting to break into a computer to learn which computer network services ...

  • DMZ (networking)

    In computer networks, a DMZ (demilitarized zone), also sometimes known as a perimeter network or a screened subnetwork, is a ...

  • quantum supremacy

    Quantum supremacy is the experimental demonstration of a quantum computer's dominance and advantage over classic computers by ...

SearchHealthIT

SearchDisasterRecovery

  • business continuity plan (BCP)

    A business continuity plan (BCP) is a document that consists of the critical information an organization needs to continue ...

  • disaster recovery team

    A disaster recovery team is a group of individuals focused on planning, implementing, maintaining, auditing and testing an ...

  • cloud insurance

    Cloud insurance is any type of financial or data protection obtained by a cloud service provider. 

SearchStorage

Close