Browse Definitions :
Definition

ad inventory (advertising inventory)

Contributor(s): Ivy Wigmore

Ad inventory is the total amount of space that a publisher has available for advertisements at any given time. The term is usually used in reference to online advertising but also applies to print and other traditional media. Online, a publisher is typically a website owner but can also be an  app developer.

 Publishers often sell inventory directly to advertisers, in particular for high-value placement such as a website home page. The direct sale is for guaranteed placement. Other inventory may be sold through ad networks, which aggregate inventory from multiple publishers and repackage it for sale to advertisers. The inventory may be segmented according to site or audience demographics, purchase options and other variables to add value.

Increasingly, inventory is sold through ad exchanges, intermediary marketplaces that make it possible for advertisers to bid on inventory in real time as a publisher makes it available. Ad exchanges are among the entities involved in a real-time bidding (RTB) system for programmatic advertising.

This was last updated in February 2017

Continue Reading About ad inventory (advertising inventory)

Start the conversation

Send me notifications when other members comment.

Please create a username to comment.

-ADS BY GOOGLE

File Extensions and File Formats

SearchCompliance

  • California Consumer Privacy Act (CCPA)

    The California Consumer Privacy Act (CCPA) is legislation in the state of California that supports an individual's right to ...

  • compliance audit

    A compliance audit is a comprehensive review of an organization's adherence to regulatory guidelines.

  • regulatory compliance

    Regulatory compliance is an organization's adherence to laws, regulations, guidelines and specifications relevant to its business...

SearchSecurity

  • privilege creep

    Privilege creep is the gradual accumulation of access rights beyond what an individual needs to do his job. In IT, a privilege is...

  • BlueKeep (CVE-2019-0708)

    BlueKeep (CVE-2019-0708) is a vulnerability in the Remote Desktop (RDP) protocol that affects Windows 7, Windows XP, Server 2003 ...

  • endpoint detection and response (EDR)

    Endpoint detection and response (EDR) is a category of tools and technology used for protecting computer hardware devices–called ...

SearchHealthIT

SearchDisasterRecovery

  • disaster recovery team

    A disaster recovery team is a group of individuals focused on planning, implementing, maintaining, auditing and testing an ...

  • cloud insurance

    Cloud insurance is any type of financial or data protection obtained by a cloud service provider. 

  • business continuity software

    Business continuity software is an application or suite designed to make business continuity planning/business continuity ...

SearchStorage

  • Hadoop as a service (HaaS)

    Hadoop as a service (HaaS), also known as Hadoop in the cloud, is a big data analytics framework that stores and analyzes data in...

  • blockchain storage

    Blockchain storage is a way of saving data in a decentralized network which utilizes the unused hard disk space of users across ...

  • disk mirroring (RAID 1)

    RAID 1 is one of the most common RAID levels and the most reliable. Data is written to two places simultaneously, so if one disk ...

Close