Browse Definitions :
Definition

ad network

An ad network (advertising network) is an intermediary company that acts as a broker between advertisers who want to purchase inventory and publishers who want to host ads. Publishers, in this context are typically website owners, although they may also be app developers.

Ad networks acquire inventory from multiple publishers and segment the data based on details about the sites or applications and their audiences. Those details typically include demographic data, like age groups and geographic locations, as well as other areas that enable targeting, such as gender and interests. The ad network sells the data at a profit based on the added value of segmentation that enables more targeted advertising, which is more effective and profitable.

There are a number of types of ad networks, in several categories. A vertical ad network may offer advertising across a particular channel, such as sports, or may be specific to a website, similarly to the traditional model in which publishers sell directly to advertisers. Blind ad networks offer the lowest pricing to advertisers but also the least control in terms of where an ad will appear. Targeted ad networks enable targeted advertising by accessing consumer data stored in an ad server.

This was last updated in February 2017

Continue Reading About ad network

SearchCompliance
  • OPSEC (operations security)

    OPSEC (operations security) is a security and risk management process and strategy that classifies information, then determines ...

  • smart contract

    A smart contract is a decentralized application that executes business logic in response to events.

  • compliance risk

    Compliance risk is an organization's potential exposure to legal penalties, financial forfeiture and material loss, resulting ...

SearchSecurity
  • What is cybersecurity?

    Cybersecurity is the protection of internet-connected systems such as hardware, software and data from cyberthreats.

  • private key

    A private key, also known as a secret key, is a variable in cryptography that is used with an algorithm to encrypt and decrypt ...

  • DOS (disk operating system)

    A DOS, or disk operating system, is an operating system that runs from a disk drive. The term can also refer to a particular ...

SearchHealthIT
SearchDisasterRecovery
  • What is risk mitigation?

    Risk mitigation is a strategy to prepare for and lessen the effects of threats faced by a business.

  • change control

    Change control is a systematic approach to managing all changes made to a product or system.

  • disaster recovery (DR)

    Disaster recovery (DR) is an organization's ability to respond to and recover from an event that affects business operations.

SearchStorage
  • NOR flash memory

    NOR flash memory is one of two types of non-volatile storage technologies.

  • What is RAID 6?

    RAID 6, also known as double-parity RAID, uses two parity stripes on each disk. It allows for two disk failures within the RAID ...

  • PCIe SSD (PCIe solid-state drive)

    A PCIe SSD (PCIe solid-state drive) is a high-speed expansion card that attaches a computer to its peripherals.

Close