Browse Definitions :
Definition

ad network

Contributor(s): Ivy Wigmore

An ad network (advertising network) is an intermediary company that acts as a broker between advertisers who want to purchase inventory and publishers who want to host ads. Publishers, in this context are typically website owners, although they may also be app developers.

Ad networks acquire inventory from multiple publishers and segment the data based on details about the sites or applications and their audiences. Those details typically include demographic data, like age groups and geographic locations, as well as other areas that enable targeting, such as gender and interests. The ad network sells the data at a profit based on the added value of segmentation that enables more targeted advertising, which is more effective and profitable.

There are a number of types of ad networks, in several categories. A vertical ad network may offer advertising across a particular channel, such as sports, or may be specific to a website, similarly to the traditional model in which publishers sell directly to advertisers. Blind ad networks offer the lowest pricing to advertisers but also the least control in terms of where an ad will appear. Targeted ad networks enable targeted advertising by accessing consumer data stored in an ad server.

This was last updated in February 2017

Continue Reading About ad network

Start the conversation

Send me notifications when other members comment.

Please create a username to comment.

-ADS BY GOOGLE

File Extensions and File Formats

SearchCompliance

  • compliance audit

    A compliance audit is a comprehensive review of an organization's adherence to regulatory guidelines.

  • regulatory compliance

    Regulatory compliance is an organization's adherence to laws, regulations, guidelines and specifications relevant to its business...

  • Whistleblower Protection Act

    The Whistleblower Protection Act of 1989 is a law that protects federal government employees in the United States from ...

SearchSecurity

  • orphan account

    An orphan account, also referred to as an orphaned account, is a user account that can provide access to corporate systems, ...

  • voice squatting (skill squatting)

    Voice squatting is an attack vector for voice user interfaces (VUIs) that exploits homonyms (words that sound the same but are ...

  • WPA3

    WPA3, also known as Wi-Fi Protected Access 3, is the third version of the security certification program developed by the Wi-Fi ...

SearchHealthIT

SearchDisasterRecovery

  • business continuity policy

    Business continuity policy is the set of standards and guidelines an organization enforces to ensure resilience and proper risk ...

  • business continuity and disaster recovery (BCDR)

    Business continuity and disaster recovery (BCDR) are closely related practices that describe an organization's preparation for ...

  • warm site

    A warm site is a type of facility an organization uses to recover its technology infrastructure when its primary data center goes...

SearchStorage

  • cache memory

    Cache memory, also called CPU memory, is high-speed static random access memory (SRAM) that a computer microprocessor can access ...

  • enterprise storage

    Enterprise storage is a centralized repository for business information that provides common data management, protection and data...

  • disk array

    A disk array, also called a storage array, is a data storage system used for block-based storage, file-based storage or object ...

Close