Browse Definitions :
Definition

alt text (alternative text)

Contributor(s): Stan Gibilisco

Alt text (alternative text) is a word or phrase that can be inserted as an attribute in an HTML (Hypertext Markup Language) document to tell Web site viewers the nature or contents of an image. The alt text appears in a blank box that would normally contain the image. Alt text is useful when an image link is not available because of a broken or changed URL or some other issue.

An alt attribute starts out with the character sequence alt= and then contains the alt text within quotation marks. For example, the attribute alt="Storm Surge" might appear in the HTML image tag for a photograph of high water during a hurricane. In most browsers, hovering the pointer over an image containing an alt attribute will cause the alt text to appear within a small box beneath the pointer.

When choosing alt text, it's important to ensure that it tells viewers as much as possible about the image, using as few words as possible. This consideration becomes increasingly important as images get physically smaller. If the alt text is too long, it might take up too much space to fit inside the image rectangle (which is the same size as the image would be if it were visible). With bullet links that have external text labels, for example, alt text would only cause clutter. In cases of that sort, the alt text can comprise a single space between the quotes (alt=" ") or the two quotes can be placed right up against each other (alt="").

Alt attributes should always go inside image tags, even if no alt boxes are wanted. If the Web page author does not want an alt box to appear in conjunction with an image, a blank alt attribute should be inserted in the image tag to ensure that a default character sequence showing the image's Web address will not appear when the viewer hovers the pointer over the image.

Alt text is a good place to place relevant keywords to improve your website’s search engine optimization (SEO). As with text elsewhere, however, keyword stuffing -- the practice of inserting a large number of keywords into Web content -- is discouraged. According to Google, the practice is not only unethical but also ineffective.

This was last updated in October 2012

Join the conversation

1 comment

Send me notifications when other members comment.

Please create a username to comment.

thank you
Cancel

-ADS BY GOOGLE

File Extensions and File Formats

SearchCompliance

  • risk management

    Risk management is the process of identifying, assessing and controlling threats to an organization's capital and earnings.

  • compliance as a service (CaaS)

    Compliance as a Service (CaaS) is a cloud service service level agreement (SLA) that specified how a managed service provider (...

  • data protection impact assessment (DPIA)

    A data protection impact assessment (DPIA) is a process designed to help organizations determine how data processing systems, ...

SearchSecurity

  • Port Scan

    A port scan is a series of messages sent by someone attempting to break into a computer to learn which computer network services ...

  • DMZ (networking)

    In computer networks, a DMZ (demilitarized zone), also sometimes known as a perimeter network or a screened subnetwork, is a ...

  • quantum supremacy

    Quantum supremacy is the experimental demonstration of a quantum computer's dominance and advantage over classic computers by ...

SearchHealthIT

SearchDisasterRecovery

  • business continuity plan (BCP)

    A business continuity plan (BCP) is a document that consists of the critical information an organization needs to continue ...

  • disaster recovery team

    A disaster recovery team is a group of individuals focused on planning, implementing, maintaining, auditing and testing an ...

  • cloud insurance

    Cloud insurance is any type of financial or data protection obtained by a cloud service provider. 

SearchStorage

Close