Browse Definitions :
Definition

anchor text

Contributor(s): Heather Darcy

Anchor text is the clickable words and characters in a hyperlink. It is often displayed on a web page by a browser as blue and underlined characters to make it stand out from the rest of the text.

Search engines use anchor text to determine what the hyperlinked page is about. Anchor text should reflect the content of the page the hyperlink is pointing to. When optimizing a page for search engines, including important keywords in the anchor text can make a difference in the ranking of your page.

Search engines have different metrics for determining search engine rankings, and link relevancy is one of them. The source page's content and the content of the anchor text helps determine link relevancy.

You can track anchor text by using search engine optimization (SEO) tools like Google Webmaster Tools. Google's Webmaster Tools allows webmasters to see the most common words in anchor text linking to their site.

Learn more about anchor text:

Learn about optimizing anchor text and SEO Moz.

Read about how anchor text is an important search ranking factor.

This was last updated in February 2012

Join the conversation

1 comment

Send me notifications when other members comment.

Please create a username to comment.

Excellent post about anchor text.Thank you for sharing
Cancel

-ADS BY GOOGLE

File Extensions and File Formats

SearchCompliance

  • regulatory compliance

    Regulatory compliance is an organization's adherence to laws, regulations, guidelines and specifications relevant to its business...

  • Whistleblower Protection Act

    The Whistleblower Protection Act of 1989 is a law that protects federal government employees in the United States from ...

  • smart contract

    A smart contract, also known as a cryptocontract, is a computer program that directly controls the transfer of digital currencies...

SearchSecurity

  • RSA algorithm (Rivest-Shamir-Adleman)

    The RSA algorithm is the basis of a cryptosystem -- a suite of cryptographic algorithms that are used for specific security ...

  • remote access

    Remote access is the ability to access a computer or a network remotely through a network connection.

  • IP Spoofing

    IP spoofing is the crafting of Internet Protocol (IP) packets with a source IP address that has been modified to impersonate ...

SearchHealthIT

SearchDisasterRecovery

  • virtual disaster recovery

    Virtual disaster recovery is a type of DR that typically involves replication and allows a user to fail over to virtualized ...

  • tabletop exercise (TTX)

    A tabletop exercise (TTX) is a disaster preparedness activity that takes participants through the process of dealing with a ...

  • risk mitigation

    Risk mitigation is a strategy to prepare for and lessen the effects of threats faced by a data center.

SearchStorage

  • disk array

    A disk array, also called a storage array, is a data storage system used for block-based storage, file-based storage or object ...

  • enterprise storage

    Enterprise storage is a centralized repository for business information that provides common data management, protection and data...

  • optical storage

    Optical storage is any storage type in which data is written and read with a laser. Typically, data is written to optical media, ...

Close