Browse Definitions :
Definition

anonymous video analytics (AVA)

Anonymous video analytics (AVA) is a strategy for gathering metrics about digital signage audience engagement.

In the past, marketers could only gather data about how many people passed by a digital sign.  The problem with this method is that many people pass by a digital sign without looking at it.

Anonymous video analytics uses embedded camera sensors and a program for analyzing mathematical algorithms to detect a passing face that turns towards the sign.  Unlike facial recognition software, AVA does not match a particular face to a face in a database.  (This is what makes it anonymous.)  Instead, AVA relies on a technique known as pattern detection.  The AVA program consults a database of pixel patterns to determine when something in front of the sign is a human face looking in the right direction. In very simple terms, the program looks for patterns such as dark pixels where eyes should be and lighter pixels where cheeks should be. 

Once the AVA program has determined that the pixel patterns are of a human face, the program can record how long the face looked at the sign.  It may also categorize the face according to  demographic groups, such as gender and age.

This Intel video clip demonstrates how CognoVision's AVA works. 

See also: gesture recognition, business intelligence, CRM analytics, customer intelligence, return on marketing investment (ROMI)

 

Continue reading about anonymous video analytics:

Digital Signage Today forecasts Digital signage: The top 10 trends for 2011

This was last updated in January 2011

Start the conversation

Send me notifications when other members comment.

Please create a username to comment.

-ADS BY GOOGLE

File Extensions and File Formats

Powered by:

SearchCompliance

  • compliance audit

    A compliance audit is a comprehensive review of an organization's adherence to regulatory guidelines.

  • regulatory compliance

    Regulatory compliance is an organization's adherence to laws, regulations, guidelines and specifications relevant to its business...

  • Whistleblower Protection Act

    The Whistleblower Protection Act of 1989 is a law that protects federal government employees in the United States from ...

SearchSecurity

  • Transport Layer Security (TLS)

    Transport Layer Security (TLS) is a protocol that provides authentication, privacy, and data integrity between two communicating ...

  • van Eck phreaking

    Van Eck phreaking is a form of electronic eavesdropping that reverse engineers the electromagnetic fields (EM fields) produced by...

  • zero-trust model (zero trust network)

    The zero trust model is a security model used by IT professionals that requires strict identity and device verification ...

SearchHealthIT

SearchDisasterRecovery

  • cloud insurance

    Cloud insurance is any type of financial or data protection obtained by a cloud service provider. 

  • business continuity software

    Business continuity software is an application or suite designed to make business continuity planning/business continuity ...

  • business continuity policy

    Business continuity policy is the set of standards and guidelines an organization enforces to ensure resilience and proper risk ...

SearchStorage

  • solid-state storage

    Solid-state storage (SSS) is a type of computer storage media made from silicon microchips. SSS stores data electronically ...

  • persistent storage

    Persistent storage is any data storage device that retains data after power to that device is shut off. It is also sometimes ...

  • computational storage

    Computational storage is an information technology (IT) architecture in which data is processed at the storage device level to ...

Close