Browse Definitions :
Definition

app monetization

App monetization is a means of making money from a mobile app without charging for it. Users often balk at paying for apps because the vast majority of them are offered free of charge. Despite that fact, however, according to The Verge, free apps are the source of 98 percent of Google Play revenue.

One of the most common ways to monetize an app is to collect user data and sell it to third parties, usually advertisers. That often puts data at risk because it may be inadequately protected in transfer. Furthermore, those third parties may not protect the data well and it could be accessed by cybercriminals for identity theft or targeted attacks, among other possibilities. Although app developers may stipulate how they will access user data and what they will do with it, end users often fail to even read that information before they agree to the seller's terms. Another unpopular option is advertising within the app, which can be particularly distracting for users given the small screen size.

Other options for app monetization include:

The freemium model, in which a basic version of an app is available free of charge and a premium version is available for users who want added value. In this case, it's important to ensure that the original app is fully functional and that the premium version is a significant upgrade.

In-app purchases, which offer enhancements for purchase from within the application. In a game, for example, users may have the option of upgrading their skill levels or buying currency, characters, tools or weapons.

Free trial periods, after which the user has the option to pay for the app to continue using it.

Once an app is somewhat established, it may be possible to find sponsors who will pay to have their branding on the app. This practice is known as white labeling.

 

 

This was last updated in August 2016

Continue Reading About app monetization

SearchCompliance
  • ISO 31000 Risk Management

    The ISO 31000 Risk Management framework is an international standard that provides businesses with guidelines and principles for ...

  • pure risk

    Pure risk refers to risks that are beyond human control and result in a loss or no loss with no possibility of financial gain.

  • risk reporting

    Risk reporting is a method of identifying risks tied to or potentially impacting an organization's business processes.

SearchSecurity
  • Pretty Good Privacy (PGP)

    Pretty Good Privacy or PGP was a popular program used to encrypt and decrypt email over the internet, as well as authenticate ...

  • email security

    Email security is the process of ensuring the availability, integrity and authenticity of email communications by protecting ...

  • Blowfish

    Blowfish is a variable-length, symmetric, 64-bit block cipher.

SearchHealthIT
SearchDisasterRecovery
  • What is risk mitigation?

    Risk mitigation is a strategy to prepare for and lessen the effects of threats faced by a business.

  • fault-tolerant

    Fault-tolerant technology is a capability of a computer system, electronic system or network to deliver uninterrupted service, ...

  • synchronous replication

    Synchronous replication is the process of copying data over a storage area network, local area network or wide area network so ...

SearchStorage
  • direct access

    In computer storage, direct access is the process of reading and writing data on a storage device by going directly to where the ...

  • kibi, mebi, gibi, tebi, pebi and exbi

    Kibi, mebi, gibi, tebi, pebi and exbi are binary prefix multipliers that, in 1998, were approved as a standard by the ...

  • holographic storage (holostorage)

    Holographic storage is computer storage that uses laser beams to store computer-generated data in three dimensions.

Close