Browse Definitions :
Definition

aptent

Aptent (pronounced AP-tehnt, compounded from 'application' and 'content') is the combination of computer program applications with textual and graphic content on the Internet. The term was used by Tim Miller in an article on the subject in The Industry Standard magazine. Aptent, Miller observes, is increasingly what makes Web enterprises successful since it blends the capabilities of the computer and networking with the Web's amazing capacity to amass content. Aptent is sometimes mostly programming, sometimes mostly content. Content is made available in new ways, arriving with programs that can interact with users, interpret and react to user behavior, send agents in search of content to be provided later, explode into more detailed content, allow users to develop their own content, and so forth. Advertisers and marketers, interested in ads and ideas that engage and involve, are also embracing aptent. Miller identifies some classes of aptent as:

Search engines and directories. The original aptent providers, Yahoo, Excite, Lycos, Infoseek, and others scour the Web's content and digest and index it so that users can access its millions of pages.

Communications aptent. E-mail and chat and discussion group sites and programming provide new ways for content to be created and exchanged. Important companies in communications aptent are Hotmail, WebChat Broadcasting, Parachat, Mirabilis, Silicon Investor, and Go2Net.

"Squirrel" aptent. Providing space where users can create their own personal home pages, address books, and special-event calendars, companies like GeoCities have brought users actively to the Web as full-time participants or at least allowed them to view the Web as a place to store their own content. Tripod and WhoWhere are other sites that let users create their own content.

Agent or "bot" aptent. These sites or applications allow users to gather information tailored to individual needs, compare prices at different online stores, and even discover or "mine" information that matches a user's profile. Junglee, C2B, Quando, and Computer ESP are product examples.

Companies or Web sites that provide aptent rather than mere content tend to "scale" in terms of potential revenue and are attractive to angels, venture capitalists, and investors. Some aptent is able to self-proliferate, users spreading it to other users, a kind of viral marketing.

Aptent, Miller concludes, is still in its infancy. The message, he says, is "about doing things, not reading things."

This was last updated in April 2005

Continue Reading About aptent

SearchCompliance

  • information governance

    Information governance is a holistic approach to managing corporate information by implementing processes, roles, controls and ...

  • enterprise document management (EDM)

    Enterprise document management (EDM) is a strategy for overseeing an organization's paper and electronic documents so they can be...

  • risk assessment

    Risk assessment is the identification of hazards that could negatively impact an organization's ability to conduct business.

SearchSecurity

  • cyber espionage

    Cyber espionage, also called cyber spying, is a form of cyber attack that is carried out against a competitive company or ...

  • virus (computer virus)

    A computer virus is malicious code that replicates by copying itself to another program, computer boot sector or document and ...

  • spam trap

    A spam trap is an email address that is used to identify and monitor spam email.

SearchHealthIT

SearchDisasterRecovery

  • risk mitigation

    Risk mitigation is a strategy to prepare for and lessen the effects of threats faced by a business.

  • call tree

    A call tree is a layered hierarchical communication model that is used to notify specific individuals of an event and coordinate ...

  • Disaster Recovery as a Service (DRaaS)

    Disaster recovery as a service (DRaaS) is the replication and hosting of physical or virtual servers by a third party to provide ...

SearchStorage

  • cloud storage

    Cloud storage is a service model in which data is transmitted and stored on remote storage systems, where it is maintained, ...

  • cloud testing

    Cloud testing is the process of using the cloud computing resources of a third-party service provider to test software ...

  • storage virtualization

    Storage virtualization is the pooling of physical storage from multiple storage devices into what appears to be a single storage ...

Close