Browse Definitions :
Definition

autoplay video

Contributor(s): Matthew Haughn

Autoplay video is audiovisual content that starts automatically when a user goes to the host web page. Autoplay videos usually contain advertisements or promoted content. The purpose of autoplay is to get the user's attention, which it is bound to do so long as the user has sound turned on.

Like pre-roll ads, autoplay videos are a type of interrupt marketing because they come between users and the content that they have chosen to view. As such, users typically find them annoying -- which is not likely to make the ad effective. Because videos consume more bandwidth than other content, autoplay videos can also eat up a user's mobile data. Depending on the user's data plan, they could end up with charges for content that they did not request.

See a quick video how-to on disabling Facebook autoplay on an iPhone or scroll down to links with instructions for Chrome and Firefox:

This was last updated in July 2016

Continue Reading About autoplay video

Join the conversation

2 comments

Send me notifications when other members comment.

Please create a username to comment.

I really hate this. Hate. I am forced to stop the videos I have no interest in. The next is video ads I am forced to watch. I have add blockers and some still get through. My solution is send an e-mail to the advertiser and voice your anger. Why should I be forced to watch an ad I have no use for?
Cancel
Almost forgot to add this. This is why web pages take more time to download. A few years ago my 3m DSL was fine. Now with all these embedded videos and 100m Cable inter net, I really see no speed difference.It's terrible.
Cancel

-ADS BY GOOGLE

File Extensions and File Formats

Powered by:

SearchCompliance

SearchSecurity

SearchHealthIT

SearchDisasterRecovery

  • business continuity plan (BCP)

    A business continuity plan (BCP) is a document that consists of the critical information an organization needs to continue ...

  • disaster recovery team

    A disaster recovery team is a group of individuals focused on planning, implementing, maintaining, auditing and testing an ...

  • cloud insurance

    Cloud insurance is any type of financial or data protection obtained by a cloud service provider. 

SearchStorage

  • RAID 6 (redundant array of independent disks)

    RAID 6, also known as double-parity RAID, uses two parity stripes on each disk. It allows for two disk failures within the RAID ...

  • hard disk drive (HDD)

    A computer hard disk drive (HDD) is a non-volatile memory hardware device that controls the positioning, reading and writing of ...

  • byte

    In most computer systems, a byte is a unit of data that is eight binary digits long. Bytes are often used to represent a ...

Close