Browse Definitions :
Definition

bad neighborhood

A bad neighborhood, in an SEO context, is a group of linked websites with poor reputations and search rankings. Search engines often lower the search result ranks of pages deemed bad neighbors, so they don’t affect the quality of search results by appearing higher in the results than they deserve.

A site can be considered a bad neighbor as a result of its own behavior or can be seen as part of a bad neighborhood through association with bad sites. Some of the worst sites to link to fall into a category created by SEO specialists: PPC (pills, porn and casinos). Outbound links to disreputable sites can and will lower a site’s reputation. Linking to sites that tend to deceive users with titles and unrelated links will also place a site in a bad neighborhood.

Some criteria for judging a bad neighbor include:

  • Links to disreputable sites.
  • High link-to-content ratio.
  • Link spamming and lack of moderation.
  • Too many advertisements.
  • Poorly written content.

Bad neighborhoods also lower the reputation of websites that link to them. A respectable site may have quality content, be well-optimized for search engines and refrain from attempting to cheat search algorithms but still be ranked lower if it links to a bad neighborhood or even a single bad neighbor. However, a site is generally not penalized for inbound links from bad neighborhoods because it is understood that a site has little control over what sites link to it.

Blacklists and link exchange tools for filtering bad neighborhoods can help ensure association does not taint a website's reputation. A trick to assist in determining if a site is a bad neighbor is an index search of the site. An index search of Google can be performed by typing “site:” followed directly (no space) by the website address and suffix. If the search returns no results, then the site is likely blacklisted by the search engine, and linking to it should be avoided.

This was last updated in June 2017

Continue Reading About bad neighborhood

SearchCompliance
  • OPSEC (operations security)

    OPSEC (operations security) is a security and risk management process and strategy that classifies information, then determines ...

  • smart contract

    A smart contract is a decentralized application that executes business logic in response to events.

  • compliance risk

    Compliance risk is an organization's potential exposure to legal penalties, financial forfeiture and material loss, resulting ...

SearchSecurity
  • What is cybersecurity?

    Cybersecurity is the protection of internet-connected systems such as hardware, software and data from cyberthreats.

  • private key

    A private key, also known as a secret key, is a variable in cryptography that is used with an algorithm to encrypt and decrypt ...

  • DOS (disk operating system)

    A DOS, or disk operating system, is an operating system that runs from a disk drive. The term can also refer to a particular ...

SearchHealthIT
SearchDisasterRecovery
  • What is risk mitigation?

    Risk mitigation is a strategy to prepare for and lessen the effects of threats faced by a business.

  • change control

    Change control is a systematic approach to managing all changes made to a product or system.

  • disaster recovery (DR)

    Disaster recovery (DR) is an organization's ability to respond to and recover from an event that affects business operations.

SearchStorage
  • RAID 6

    RAID 6, also known as double-parity RAID, uses two parity stripes on each disk. It allows for two disk failures within the RAID ...

  • RAM (Random Access Memory)

    RAM (Random Access Memory) is the hardware in a computing device where the operating system (OS), application programs and data ...

  • NOR flash memory

    NOR flash memory is one of two types of non-volatile storage technologies.

Close