Browse Definitions :
Definition

bandwagon effect

The bandwagon effect is a psychological phenomenon whereby people do something mostly because others are doing it, often ignoring their personal principles or underlying evidence. It derives from the term “hop on the bandwagon,” in which people become interested in or follow an activity or cause that has recently gained popularity, often to gain acceptance by or recognition from others.

The bandwagon effect is commonly seen in politics, consumer behavior and sports. For example, a person may vote for a politician based on how the majority is voting to be part of the apparent winning side. The bandwagon effect can increase the politician’s lead primarily based on an information cascade of popular opinion despite possible conflicts with personal beliefs or contradictory information.

The tendency to follow trends and fads occurs because people gain information from others and desire to conform. In addition to the bandwagon effect, the practice of thoughtlessly following others can lead other psychological phenomena like groupthink and herd behavior. These social behaviors can obstruct critical thinking, hinder objectivity and promote cognitive bias.

This was last updated in March 2017

Continue Reading About bandwagon effect

SearchCompliance
  • ISO 31000 Risk Management

    The ISO 31000 Risk Management framework is an international standard that provides businesses with guidelines and principles for ...

  • pure risk

    Pure risk refers to risks that are beyond human control and result in a loss or no loss with no possibility of financial gain.

  • risk reporting

    Risk reporting is a method of identifying risks tied to or potentially impacting an organization's business processes.

SearchSecurity
  • Pretty Good Privacy (PGP)

    Pretty Good Privacy or PGP was a popular program used to encrypt and decrypt email over the internet, as well as authenticate ...

  • email security

    Email security is the process of ensuring the availability, integrity and authenticity of email communications by protecting ...

  • cyberterrorism

    Cyberterrorism is often defined as any premeditated, politically motivated attack against information systems, programs and data ...

SearchHealthIT
SearchDisasterRecovery
  • What is risk mitigation?

    Risk mitigation is a strategy to prepare for and lessen the effects of threats faced by a business.

  • fault-tolerant

    Fault-tolerant technology is a capability of a computer system, electronic system or network to deliver uninterrupted service, ...

  • synchronous replication

    Synchronous replication is the process of copying data over a storage area network, local area network or wide area network so ...

SearchStorage
Close