Browse Definitions :
Definition

betamaxed

Contributor(s): Ivy Wigmore

To be betamaxed is to have your superior product lose out in the market to an inferior one as a result of marketing, influence or some other factor unrelated to product quality. 

The term derives from the videotape format wars between Sony's Betamax and JVC's VHS in the 1970s and 1980s. The products were not compatible, so they required different types of VCRs (video cassette recorders). VHS eventually cornered the domestic market, despite being generally considered inferior to Betamax. 

The term is also used outside of the realm of technology to describe, for example, a political win by a party you consider inferior. 

 

This was last updated in December 2013

Start the conversation

Send me notifications when other members comment.

Please create a username to comment.

SearchCompliance

  • risk assessment

    Risk assessment is the identification of hazards that could negatively impact an organization's ability to conduct business.

  • PCI DSS (Payment Card Industry Data Security Standard)

    The Payment Card Industry Data Security Standard (PCI DSS) is a widely accepted set of policies and procedures intended to ...

  • risk management

    Risk management is the process of identifying, assessing and controlling threats to an organization's capital and earnings.

SearchSecurity

SearchHealthIT

SearchDisasterRecovery

  • call tree

    A call tree is a layered hierarchical communication model that is used to notify specific individuals of an event and coordinate ...

  • Disaster Recovery as a Service (DRaaS)

    Disaster recovery as a service (DRaaS) is the replication and hosting of physical or virtual servers by a third party to provide ...

  • cloud disaster recovery (cloud DR)

    Cloud disaster recovery (cloud DR) is a combination of strategies and services intended to back up data, applications and other ...

SearchStorage

Close