Browse Definitions :
Definition

black hat SEO

Contributor(s): Ivy Wigmore

Black hat SEO is a type of unscrupulous search engine optimization tactic used to raise a website's search engine results page (SERP) ranking illegitimately or lower the ranking of a competitor's site. 

The position of a website on a search results page can be crucial to reaching your audience. Depending on the search term and the size of the user's display, there may be only one or two organic results visible above the fold. Furthermore, according to research from Chitka, an ad network, the top result receives 33 percent of the traffic; the second result gets 18 percent, and the portion declines significantly at each lower position. 

Various black hat SEO methods exist, including spamdexing, creating phantom pages and hacking competitors' sites. White hat SEO, on the other hand, uses legitimate tactics to help a website feature prominently in organic search results

Search engine providers, such as Google, consider optimization tactics that are deceptive or don't conform to their guidelines to be black hat methods. Such tactics may be detected by an algorithm and result in an automatically lowered ranking. A manual site review that detects deceptive practices can result in the website's removal from the search engine's index. 

This was last updated in September 2013

Continue Reading About black hat SEO

Start the conversation

Send me notifications when other members comment.

Please create a username to comment.

-ADS BY GOOGLE

File Extensions and File Formats

SearchCompliance

  • compliance audit

    A compliance audit is a comprehensive review of an organization's adherence to regulatory guidelines.

  • regulatory compliance

    Regulatory compliance is an organization's adherence to laws, regulations, guidelines and specifications relevant to its business...

  • Whistleblower Protection Act

    The Whistleblower Protection Act of 1989 is a law that protects federal government employees in the United States from ...

SearchSecurity

  • RSA algorithm (Rivest-Shamir-Adleman)

    The RSA algorithm is the basis of a cryptosystem -- a suite of cryptographic algorithms that are used for specific security ...

  • remote access

    Remote access is the ability to access a computer or a network remotely through a network connection.

  • IP Spoofing

    IP spoofing is the crafting of Internet Protocol (IP) packets with a source IP address that has been modified to impersonate ...

SearchHealthIT

SearchDisasterRecovery

  • network disaster recovery plan

    A network disaster recovery plan is a set of procedures designed to prepare an organization to respond to an interruption of ...

  • virtual disaster recovery

    Virtual disaster recovery is a type of DR that typically involves replication and allows a user to fail over to virtualized ...

  • tabletop exercise (TTX)

    A tabletop exercise (TTX) is a disaster preparedness activity that takes participants through the process of dealing with a ...

SearchStorage

  • enterprise storage

    Enterprise storage is a centralized repository for business information that provides common data management, protection and data...

  • disk array

    A disk array, also called a storage array, is a data storage system used for block-based storage, file-based storage or object ...

  • optical storage

    Optical storage is any storage type in which data is written and read with a laser. Typically, data is written to optical media, ...

Close