Browse Definitions :
Definition

bounce rate

Bounce rate is the percentage of visitors to a given website that leave the site after viewing only a single page. Used in Web analytics, often for CRM analysis, this metric helps the website owner assess the effectiveness of the content. A high bounce rate can be interpreted to mean either that the content is not relevant to its target market or that the site is not attracting its target market effectively.

Bounce rate can be measured in one of two ways: either determining the number of people who enter the website but “bounce” before exploring anything other than the entry page or determining which visitors leave the site after only a brief time period, generally five seconds.

Bounce rates for websites and those for single pages are calculated differently. The bounce rate for a single page is calculated by dividing the number of visitors who entered that page and then bounced by the total number of visitors to that page. The bounce rate of an entire site is calculated by dividing the number of visitors who bounced after viewing a single page by the total number of visitors who entered the website. Using both calculations together can help a website owner compare the effectiveness of a single page to that of the entire site.

The lower the percentage, the more effective and relevant the site is judged to be. A high bounce rate is usually classified as one that exceeds 70%, but any site or page with a bounce rate over 50% is arguably in need of further research and development. In the case of a high bounce rate, site administrators can perform a series of changes in a trial and error fashion, and determine which adjustments to the content prove to be more appealing to visitors.

Google Analytic’s Avinash Kaushik explains the usefulness of the bounce rate:

 

See also: Web-mining, clickstream analysis, analytic database, integration

 

Continue reading about bounce rate:

 > Why pay when free tools like Google Analytics can do the job?

 > What's an average or typical bounce rate?

> Excellent Analytics Tip #11: Measure Effectiveness Of Your Web Pages

 > The Design of Sites: Patterns for Creating Winning Web Sites

This was last updated in December 2011
SearchCompliance
  • OPSEC (operations security)

    OPSEC (operations security) is a security and risk management process and strategy that classifies information, then determines ...

  • smart contract

    A smart contract is a decentralized application that executes business logic in response to events.

  • compliance risk

    Compliance risk is an organization's potential exposure to legal penalties, financial forfeiture and material loss, resulting ...

SearchSecurity
  • private key

    A private key, also known as a secret key, is a variable in cryptography that is used with an algorithm to encrypt and decrypt ...

  • DOS (disk operating system)

    A DOS, or disk operating system, is an operating system that runs from a disk drive. The term can also refer to a particular ...

  • security token

    A security token is a physical or digital device that provides two-factor authentication for a user to prove their identity in a ...

SearchHealthIT
SearchDisasterRecovery
  • What is risk mitigation?

    Risk mitigation is a strategy to prepare for and lessen the effects of threats faced by a business.

  • change control

    Change control is a systematic approach to managing all changes made to a product or system.

  • disaster recovery (DR)

    Disaster recovery (DR) is an organization's ability to respond to and recover from an event that affects business operations.

SearchStorage
  • What is RAID 6?

    RAID 6, also known as double-parity RAID, uses two parity stripes on each disk. It allows for two disk failures within the RAID ...

  • PCIe SSD (PCIe solid-state drive)

    A PCIe SSD (PCIe solid-state drive) is a high-speed expansion card that attaches a computer to its peripherals.

  • VRAM (video RAM)

    VRAM (video RAM) refers to any type of random access memory (RAM) specifically used to store image data for a computer display.

Close