Browse Definitions :
Definition

brain hijacking

Brain hijacking is the application of principles from fields including neuroscience, behavioral psychology and sociology to develop compulsive elements for consumer technologies.

Developers created the term as a reference to the way those compelling mechanisms capture the users' attention and overcome their conscious intention. The effort is intended to make these technologies more addictive to the users so that they spend more time with them, which results in more profit for designers, content owners and marketers. Brain hijacking efforts typically focus on user interfaces, software, Mobile apps, social media, games and marketing content.

Here are some methods designed to hijack user attention:

Autoplay videos, such as those on YouTube and Netflix keep a steady flow of videos so that the user who set out to watch a single video or episode finds themselves sitting through several in a row.

Facebook uses algorithms to tailor techniques to the individual, for example identifying when a teenager might be likely to feel insecure and in need of a confidence boost.

On Snapchat, a feature called Snapstreaks encourages near-constant communication.

"Likes" for posts on social media sites can be delayed for delivery when it has been determined that the user is likely to leave the site or app, in the attempt to make them stay longer.

The intermittent delivery of rewards is a tactic borrowed from operant conditioning, where researchers discovered that giving rewards at irregular intervals was the most effective reinforcement schedule.

This was last updated in May 2018

Continue Reading About brain hijacking

SearchCompliance
  • OPSEC (operations security)

    OPSEC (operations security) is a security and risk management process and strategy that classifies information, then determines ...

  • smart contract

    A smart contract is a decentralized application that executes business logic in response to events.

  • compliance risk

    Compliance risk is an organization's potential exposure to legal penalties, financial forfeiture and material loss, resulting ...

SearchSecurity
  • What is cybersecurity?

    Cybersecurity is the protection of internet-connected systems such as hardware, software and data from cyberthreats.

  • DOS (disk operating system)

    A DOS, or disk operating system, is an operating system that runs from a disk drive. The term can also refer to a particular ...

  • private key

    A private key, also known as a secret key, is a variable in cryptography that is used with an algorithm to encrypt and decrypt ...

SearchHealthIT
SearchDisasterRecovery
  • What is risk mitigation?

    Risk mitigation is a strategy to prepare for and lessen the effects of threats faced by a business.

  • change control

    Change control is a systematic approach to managing all changes made to a product or system.

  • disaster recovery (DR)

    Disaster recovery (DR) is an organization's ability to respond to and recover from an event that affects business operations.

SearchStorage
  • RAM (Random Access Memory)

    RAM (Random Access Memory) is the hardware in a computing device where the operating system (OS), application programs and data ...

  • RAID 6

    RAID 6, also known as double-parity RAID, uses two parity stripes on each disk. It allows for two disk failures within the RAID ...

  • NOR flash memory

    NOR flash memory is one of two types of non-volatile storage technologies.

Close