Browse Definitions :
Definition

brain hijacking

Contributor(s): Ivy Wigmore

Brain hijacking is the application of principles from fields including neuroscience, behavioral psychology and sociology to develop compulsive elements for consumer technologies.

Developers created the term as a reference to the way those compelling mechanisms capture the users' attention and overcome their conscious intention. The effort is intended to make these technologies more addictive to the users so that they spend more time with them, which results in more profit for designers, content owners and marketers. Brain hijacking efforts typically focus on user interfaces, software, mobile apps, social media, games and marketing content.

Here are some methods designed to hijack user attention:

Autoplay videos, such as those on YouTube and Netflix keep a steady flow of videos so that the user who set out to watch a single video or episode finds themselves sitting through several in a row.

Facebook uses algorithms to tailor techniques to the individual, for example identifying when a teenager might be likely to feel insecure and in need of a confidence boost.

On Snapchat, a feature called Snapstreaks encourages near-constant communication.

"Likes" for posts on social media sites can be delayed for delivery when it has been determined that the user is likely to leave the site or app, in the attempt to make them stay longer.

The intermittent delivery of rewards is a tactic borrowed from operant conditioning, where researchers discovered that giving rewards at irregular intervals was the most effective reinforcement schedule.

This was last updated in May 2018

Continue Reading About brain hijacking

Start the conversation

Send me notifications when other members comment.

Please create a username to comment.

-ADS BY GOOGLE

File Extensions and File Formats

Powered by:

SearchCompliance

  • Whistleblower Protection Act

    The Whistleblower Protection Act of 1989 is a law that protects federal government employees in the United States from ...

  • smart contract

    A smart contract, also known as a cryptocontract, is a computer program that directly controls the transfer of digital currencies...

  • risk map (risk heat map)

    A risk map, also known as a risk heat map, is a data visualization tool for communicating specific risks an organization faces. A...

SearchSecurity

  • buffer underflow

    Buffer underflow, also known as buffer underrun or buffer underwrite, is a threat to data that typically occurs when the ...

  • digital signature

    A digital signature is a mathematical technique used to validate the authenticity and integrity of a message, software or digital...

  • denial-of-service attack

    A denial-of-service attack is a security event that occurs when an attacker prevents legitimate users from accessing specific ...

SearchHealthIT

SearchDisasterRecovery

  • virtual disaster recovery

    Virtual disaster recovery is a type of DR that typically involves replication and allows a user to fail over to virtualized ...

  • tabletop exercise (TTX)

    A tabletop exercise (TTX) is a disaster preparedness activity that takes participants through the process of dealing with a ...

  • risk mitigation

    Risk mitigation is a strategy to prepare for and lessen the effects of threats faced by a data center.

SearchStorage

  • secondary storage

    Secondary storage is storage for noncritical data that does not need to be frequently accessed.

  • Pure Storage

    Pure Storage is a provider of enterprise data flash storage solutions designed to substitute for electromechanical disk arrays.

  • yobibyte (YiB)

    A yobibyte (YiB) is a unit of measure used to describe data capacity as part of the binary system of measuring computing and ...

Close