Browse Definitions:
Definition

build-measure-learn (BML)

Contributor(s): Matthew Haughn

Build-measure-learn (BML) is a process of building a product, measuring consumer metrics and learning from them to better respond to customer needs and improve the product for the ultimate sustainability of the company.

BML generally relies on releasing a minimum viable product (MVP), one that satisfies market demands without going overboard on features that customers don't want. After release of the MVP, customer feedback and metrics can be used to improve future versions of the product.

In a BML process, generally a market and its customers are researched to form hypotheses of what will work for an MVP. BML is designed to avoid less effective methods such as  rushing to market with a “release early and often” approach or spending too much time trying to perfect a product, only to find there is no customer need. Once the market is known, the MVP must ensure that the development and manufacturing will result in the desired quality for the customer through building management processes.

Once the product is built, customer feedback and metrics are used to verify hypotheses, validating learning about customers and the market. This verified knowledge is then used again, repeating BML for improved versions of products with less effort wasted on things customers don't care for.

BML, validated learning and minimum viable product (MVP) are all concepts from “The Lean Startup,” authored by entrepreneur and co-founder of IMVU, Eric Ries. This method attempts to apply practices similar to scientific methods to regiment success in startup companies.

This was last updated in February 2017

Continue Reading About build-measure-learn (BML)

Start the conversation

Send me notifications when other members comment.

By submitting you agree to receive email from TechTarget and its partners. If you reside outside of the United States, you consent to having your personal data transferred to and processed in the United States. Privacy

Please create a username to comment.

-ADS BY GOOGLE

File Extensions and File Formats

SearchCompliance

  • smart contract

    A smart contract, also known as a cryptocontract, is a computer program that directly controls the transfer of digital currencies...

  • risk map (risk heat map)

    A risk map, also known as a risk heat map, is a data visualization tool for communicating specific risks an organization faces. A...

  • internal audit (IA)

    An internal audit (IA) is an organizational initiative to monitor and analyze its own business operations in order to determine ...

SearchSecurity

SearchHealthIT

SearchDisasterRecovery

  • incident management plan (IMP)

    An incident management plan (IMP), sometimes called an incident response plan or emergency management plan, is a document that ...

  • crisis communication

    Crisis communication is a method of corresponding with people and organizations during a disruptive event to provide them with ...

  • Zerto

    Zerto is a storage software vendor that specializes in enterprise-class business continuity and disaster recovery in virtual and ...

SearchStorage

  • network-attached storage (NAS)

    Network-attached storage (NAS) is dedicated file storage that enables multiple users and heterogeneous client devices to retrieve...

  • SSD write cycle

    An SSD write cycle is the process of programming data to a NAND flash memory chip in a solid-state storage device.

  • data storage

    Data storage is the collective methods and technologies that capture and retain digital information on electromagnetic, optical ...

Close