Browse Definitions :
Definition

charm offensive

Contributor(s): Ivy Wigmore

A charm offensive is an intense and carefully plotted campaign to win over someone who may not be favorably disposed toward the campaigner. The target might be unaware of the campaigner, indifferent to them or even disapproving. Elements of a charm offensive can include friendliness, flattery, appealing to shared values and interests, giving gifts, showing off and attempting unobtrusive persuasion.  

As the term implies, a charm offensive is designed to be pleasant to the target but so focused that it could be considered an attack. Another implication is calculation, and possibly insincerity. Charm offensives are often part of public relations campaigns. The concept is closely related to the surprise and delight marketing strategy.

A few examples of charm offensives in the media: 

  •  In October 2017, the Financial Times reported that Facebook had launched a charm offensive to improve its relationship with African-American members of Congress in the wake of revelations that the site’s dark posts had supported the creation of racist content.
  • In response to competition from Wal-Mart, Amazon was said to be launching a charm offensive to woo online retailers with a free meet-and-greet event in New York, where attendees could network, talk to Amazon executives and attend seminars.
  • In popular culture, one of the most commonly referenced charm offensives was Tom Cruise's wooing of his then-fiancé and now ex-wife, Katie Holmes. Cruise's campaign culminated in his appearance on Oprah, where he leapt up on the couch and started jumping up and down in apparent excitement about his new love.  

The first appearance of charm offensive in print was in 1956, in the Fresno Bee Republican

War is no longer just around the corner. [General Alfred M.] Gruenther warned, though, that after the "launching of the Russian charm offensive, there is a danger of the democracies relaxing their vigilance." 

This was last updated in October 2017

Continue Reading About charm offensive

Start the conversation

Send me notifications when other members comment.

Please create a username to comment.

-ADS BY GOOGLE

Extensiones de Documento y Formatos de Documento

Accionado por:

SearchCompliance

  • compliance audit

    A compliance audit is a comprehensive review of an organization's adherence to regulatory guidelines.

  • regulatory compliance

    Regulatory compliance is an organization's adherence to laws, regulations, guidelines and specifications relevant to its business...

  • Whistleblower Protection Act

    The Whistleblower Protection Act of 1989 is a law that protects federal government employees in the United States from ...

SearchSecurity

  • reverse brute-force attack

    A reverse brute-force attack is a type of brute-force attack in which an attacker uses a common password against multiple ...

  • orphan account

    An orphan account, also referred to as an orphaned account, is a user account that can provide access to corporate systems, ...

  • voice squatting (skill squatting)

    Voice squatting is an attack vector for voice user interfaces (VUIs) that exploits homonyms (words that sound the same but are ...

SearchHealthIT

SearchDisasterRecovery

  • business continuity policy

    Business continuity policy is the set of standards and guidelines an organization enforces to ensure resilience and proper risk ...

  • business continuity and disaster recovery (BCDR)

    Business continuity and disaster recovery (BCDR) are closely related practices that describe an organization's preparation for ...

  • warm site

    A warm site is a type of facility an organization uses to recover its technology infrastructure when its primary data center goes...

SearchStorage

  • RAM (Random Access Memory)

    RAM (Random Access Memory) is the hardware in a computing device where the operating system (OS), application programs and data ...

  • primary storage (main storage)

    Primary storage is the collective methods and technologies used to capture and retain digital information that is in active use ...

  • cache memory

    Cache memory, also called CPU memory, is high-speed static random access memory (SRAM) that a computer microprocessor can access ...

Close