Browse Definitions :
Definition

chief storyteller

A chief storyteller is an employee of an organization tasked with wording the company's mission, history and messages about their brand, also known as their story, as they want it to be heard internally and externally. The internet sparked the growth of this job title as brands suddenly needed a consistent message across all platforms and customer perception began to play a larger part in company success. Individuals selected for these positions are often previously writers of fiction.

Similar to the role of an author, it is the job of a chief storyteller to reach the intended audience with messages that are evocative of emotion as well as company intent. Typical duties of the chief storyteller include increasing employee and customer engagement, tailoring content towards different strategic goals, translating executive vision statements into easily consumable material, putting together clear narratives and measuring the success of each story.

The types of stories that chief storytellers are responsible for can range in size and priority. Smaller stories are typically conventional forms of content marketing such as brand descriptions, social media posts, company updates and newsletters. Larger stories have a greater focus on company strategy as a whole and can include portraying the company mission, purpose, corporate culture and values.

Previously, rather than having an official job position of chief storyteller, the CEO would often be given the role of conveying a company's story. However, a number of highly successful enterprise companies, such as Microsoft and Nike, began to employ a chief storyteller as a means to craft messages that convey what they desire, causing other organizations to follow suit.

This was last updated in December 2018

Continue Reading About chief storyteller

SearchCompliance
  • compliance risk

    Compliance risk is an organization's potential exposure to legal penalties, financial forfeiture and material loss, resulting ...

  • information governance

    Information governance is a holistic approach to managing corporate information by implementing processes, roles, controls and ...

  • enterprise document management (EDM)

    Enterprise document management (EDM) is a strategy for overseeing an organization's paper and electronic documents so they can be...

SearchSecurity
  • session key

    A session key is an encryption and decryption key that is randomly generated to ensure the security of a communications session ...

  • data breach

    A data breach is a cyber attack in which sensitive, confidential or otherwise protected data has been accessed and/or disclosed ...

  • multifactor authentication (MFA)

    Multifactor authentication (MFA) is a security technology that requires more than one method of authentication from independent ...

SearchHealthIT
SearchDisasterRecovery
  • risk mitigation

    Risk mitigation is a strategy to prepare for and lessen the effects of threats faced by a business.

  • call tree

    A call tree is a layered hierarchical communication model that is used to notify specific individuals of an event and coordinate ...

  • Disaster Recovery as a Service (DRaaS)

    Disaster recovery as a service (DRaaS) is the replication and hosting of physical or virtual servers by a third party to provide ...

SearchStorage
  • cloud storage

    Cloud storage is a service model in which data is transmitted and stored on remote storage systems, where it is maintained, ...

  • cloud testing

    Cloud testing is the process of using the cloud computing resources of a third-party service provider to test software ...

  • storage virtualization

    Storage virtualization is the pooling of physical storage from multiple storage devices into what appears to be a single storage ...

Close