Browse Definitions :
Definition

click tracking

Contributor(s): Laura Fitzgibbons

Click tracking is a method used by companies to observe and analyze how many viewers visit a website, and digest its content, over a specific period of time. In addition to tracking the sheer amount of traffic and time spent on each page, companies can analyze how the visitors interact with their site. Every time a user clicks onto a webpage or piece of content with their mouse, the action is logged by the client using the click tracking technique. As the user continues to browse, these signals are gathered for further analysis.

Clicks can also be referred to as events, or actions that take place as a result of a click. Events can range from initiating a pop-up window, interacting with multimedia elements, downloading or printing a file and logging into an account.

This method can generate insights useful to sales and marketing staff to measure the effectiveness of a particular message or campaign, better understand the target audience and test user experience.

Examples of click tracking

It is possible to track whether a visitor to a site interacts with different kinds of content. Some examples include the following:

  • Buttons, tabs, scroll bars and pull-down menus are pressed.
  • External links are copied, hovered over or opened.
  • When online forms are started, abandoned, completed or submitted.
  • A video is started, stopped, replayed or paused.
  • A visitor begins a podcast and how far into the episode they listen.
  • Gadgets and widgets are hovered over or interacted with.
  • An image is clicked on, opened or saved.
  • The movement of the mouse is recorded over the period of time the visitor is on the webpage.
This was last updated in November 2018

Continue Reading About click tracking

Join the conversation

1 comment

Send me notifications when other members comment.

Please create a username to comment.

How can the granular level of click tracking detail available be used to improve a website for its visitors?
Cancel

-ADS BY GOOGLE

File Extensions and File Formats

SearchCompliance

  • regulatory compliance

    Regulatory compliance is an organization's adherence to laws, regulations, guidelines and specifications relevant to its business...

  • privacy compliance

    Privacy compliance is a company's accordance with established personal information protection guidelines, specifications or ...

  • data governance policy

    A data governance policy is a documented set of guidelines for ensuring that an organization's data and information assets are ...

SearchSecurity

SearchHealthIT

  • telemedicine (telehealth)

    Telemedicine is the remote delivery of healthcare services, such as health assessments or consultations, over the ...

  • Project Nightingale

    Project Nightingale is a controversial partnership between Google and Ascension, the second largest health system in the United ...

  • medical practice management (MPM) software

    Medical practice management (MPM) software is a collection of computerized services used by healthcare professionals and ...

SearchDisasterRecovery

SearchStorage

  • megabytes per second (MBps)

    Megabytes per second (MBps) is a unit of measurement for data transfer speed to and from a computer storage device.

  • zettabyte

    A zettabyte is a unit of measurement used by technology professionals and the general public to describe a computer or other ...

  • hybrid flash array

    A hybrid flash array is a solid-state storage system that contains a mix of flash memory drives and hard disk drives.

Close