A communication plan is a policy-driven approach to providing stakeholders with information. The plan formally defines who should be given specific information, when that information should be delivered and what communication channels will be used to deliver the information.
An effective communications management plan anticipates what information will need to be communicated to specific audience segments. The plan should also address who has the authority to communicate confidential or sensitive information and how information should be disseminated (email, websites, printed reports, and/or presentations). Finally, the plan should define what communication channels stakeholders will use to solicit feedback and how communication will be documented and archived.
Communication plans play an important role in change management. An effective communication strategy can help break down resistance to change by getting everyone on the same page and helping stakeholders become engaged and endorse the need for change and the steps being taken to bring it about.
In project management, the communications plan may include a glossary of common terms that will be used during the project. This glossary may also define and include samples of templates, reports and forms that the project manager will use to communicate information.
A communication plan for emergency situations must address ways both electronic and non-electronic communication channels should be used to disseminate information. This includes announcements over a building paging system, automated text message, email alerts, pre-recorded robocalls and phone trees. Should electronic communication channels be available, social media and the organization's website can also be used to communicate emergency information.