Browse Definitions :
Definition

competitive intelligence (CI)

Contributor(s): Ivy Wigmore

Competitive intelligence (CI) is the gathering of publicly-available information about an enterprise's competitors and the use of that information to gain a business advantage. The goals of competitive intelligence include discerning potential business risks and opportunities and enabling faster reaction to competitors' actions and events.

Publicly-available information, in this context, refers to any information that can be legally obtained, rather than information that the business being investigated offers freely. Sources of publicly available information include -- among a great number of other possibilities -- company directories, legal filings and documentation from government agencies and regulatory bodies.

According to the Society of Competitive Intelligence Professionals (SCIP) code of ethics, those conducting CI investigations must refrain from illegal activities, disclose information about their identity and corporate affiliation prior to any interviews, and provide honest and reliable information as a result of the investigation. The covert and often illegal gathering of competitors' information is known as industrial espionage.

This was last updated in October 2012

Continue Reading About competitive intelligence (CI)

SearchCompliance

SearchSecurity

  • cyber attack

    A cyber attack is any attempt to gain unauthorized access to a computer, computing system or computer network with the intent to ...

  • backdoor (computing)

    A backdoor is a means to access a computer system or encrypted data that bypasses the system's customary security mechanisms.

  • post-quantum cryptography

    Post-quantum cryptography, also called quantum encryption, is the development of cryptographic systems for classical computers ...

SearchHealthIT

SearchDisasterRecovery

  • risk mitigation

    Risk mitigation is a strategy to prepare for and lessen the effects of threats faced by a business.

  • call tree

    A call tree is a layered hierarchical communication model that is used to notify specific individuals of an event and coordinate ...

  • Disaster Recovery as a Service (DRaaS)

    Disaster recovery as a service (DRaaS) is the replication and hosting of physical or virtual servers by a third party to provide ...

SearchStorage

Close