Browse Definitions :
Definition

competitive intelligence (CI)

Contributor(s): Ivy Wigmore

Competitive intelligence (CI) is the gathering of publicly-available information about an enterprise's competitors and the use of that information to gain a business advantage. The goals of competitive intelligence include discerning potential business risks and opportunities and enabling faster reaction to competitors' actions and events.

Publicly-available information, in this context, refers to any information that can be legally obtained, rather than information that the business being investigated offers freely. Sources of publicly available information include -- among a great number of other possibilities -- company directories, legal filings and documentation from government agencies and regulatory bodies.

According to the Society of Competitive Intelligence Professionals (SCIP) code of ethics, those conducting CI investigations must refrain from illegal activities, disclose information about their identity and corporate affiliation prior to any interviews, and provide honest and reliable information as a result of the investigation. The covert and often illegal gathering of competitors' information is known as industrial espionage.

This was last updated in October 2012

Continue Reading About competitive intelligence (CI)

Join the conversation

3 comments

Send me notifications when other members comment.

Please create a username to comment.

The competitive intelligence and the Real-time company information search helped to find information about my business competitors. I can recommend: http://www.strategator.com
Cancel
i am satisfied by definitions given about commitment intelligent please can u give me its advantages and disadvantages
Cancel
Competitive Intelligence is spying on competition legally (period). http://www.zcompetitiveintelligence.com/
Cancel

-ADS BY GOOGLE

File Extensions and File Formats

SearchCompliance

  • regulatory compliance

    Regulatory compliance is an organization's adherence to laws, regulations, guidelines and specifications relevant to its business...

  • privacy compliance

    Privacy compliance is a company's accordance with established personal information protection guidelines, specifications or ...

  • data governance policy

    A data governance policy is a documented set of guidelines for ensuring that an organization's data and information assets are ...

SearchSecurity

SearchHealthIT

  • telemedicine (telehealth)

    Telemedicine is the remote delivery of healthcare services, such as health assessments or consultations, over the ...

  • Project Nightingale

    Project Nightingale is a controversial partnership between Google and Ascension, the second largest health system in the United ...

  • medical practice management (MPM) software

    Medical practice management (MPM) software is a collection of computerized services used by healthcare professionals and ...

SearchDisasterRecovery

SearchStorage

  • megabytes per second (MBps)

    Megabytes per second (MBps) is a unit of measurement for data transfer speed to and from a computer storage device.

  • zettabyte

    A zettabyte is a unit of measurement used by technology professionals and the general public to describe a computer or other ...

  • hybrid flash array

    A hybrid flash array is a solid-state storage system that contains a mix of flash memory drives and hard disk drives.

Close