Browse Definitions :
Definition

compliance gaining (behavioral compliance gaining)

Contributor(s): Ivy Wigmore

Compliance gaining (behavioral compliance gaining) is the process of getting someone to do what you want them to do despite any disinclination on their part. As a field of study, compliance gaining originated in the social sciences and has been applied in marketing, website design, human resources management (HRM), public relations (PR) and political campaigns, among many other areas.

The concept of compliance, in this context, is often confused with persuasion, which can be thought of as one route to compliance gaining. Persuasion marketing, for example, might attempt to convince the recipient of a message that a particular product or brand is right for them. However, while persuasion seeks to change people's beliefs and attitudes, compliance gaining is designed to elicit actual behaviors from the target, such as making a purchase, flouting a security policy, promoting a brand or voting for a particular politician. Compliance is also distinct from obedience, which implies some authority or requirement, because the individual is free to respond as desired or not.

Most people encounter -- and attempt -- compliance gaining on a daily basis at home, at work and online. Strategies for achieving compliance include offering rewards, threatening punishment, using flattery and convincing people that the target behavior is the right or intelligent thing to do.

The efforts behind compliance gaining may be overt or covert, and the intention may or may not be ethical. Online, particularly through social media, people are bombarded with attempts to gain their compliance for a myriad of purposes. Efforts often involve segmenting the audience for targeted communications and exploiting social influence to increase the effectiveness of a campaign. Less ethical attempts include social engineering, fake news and weaponized information.

This was last updated in March 2018

Continue Reading About compliance gaining (behavioral compliance gaining)

Start the conversation

Send me notifications when other members comment.

Please create a username to comment.

-ADS BY GOOGLE

File Extensions and File Formats

Powered by:

SearchCompliance

  • Whistleblower Protection Act

    The Whistleblower Protection Act of 1989 is a law that protects federal government employees in the United States from ...

  • smart contract

    A smart contract, also known as a cryptocontract, is a computer program that directly controls the transfer of digital currencies...

  • risk map (risk heat map)

    A risk map, also known as a risk heat map, is a data visualization tool for communicating specific risks an organization faces. A...

SearchSecurity

  • buffer underflow

    Buffer underflow, also known as buffer underrun or buffer underwrite, is a threat to data that typically occurs when the ...

  • digital signature

    A digital signature is a mathematical technique used to validate the authenticity and integrity of a message, software or digital...

  • denial-of-service attack

    A denial-of-service attack is a security event that occurs when an attacker prevents legitimate users from accessing specific ...

SearchHealthIT

SearchDisasterRecovery

  • virtual disaster recovery

    Virtual disaster recovery is a type of DR that typically involves replication and allows a user to fail over to virtualized ...

  • tabletop exercise (TTX)

    A tabletop exercise (TTX) is a disaster preparedness activity that takes participants through the process of dealing with a ...

  • risk mitigation

    Risk mitigation is a strategy to prepare for and lessen the effects of threats faced by a data center.

SearchStorage

  • secondary storage

    Secondary storage is storage for noncritical data that does not need to be frequently accessed.

  • Pure Storage

    Pure Storage is a provider of enterprise data flash storage solutions designed to substitute for electromechanical disk arrays.

  • yobibyte (YiB)

    A yobibyte (YiB) is a unit of measure used to describe data capacity as part of the binary system of measuring computing and ...

Close