Browse Definitions :
Definition

compliance gaining (behavioral compliance gaining)

Contributor(s): Ivy Wigmore

Compliance gaining (behavioral compliance gaining) is the process of getting someone to do what you want them to do despite any disinclination on their part. As a field of study, compliance gaining originated in the social sciences and has been applied in marketing, website design, human resources management (HRM), public relations (PR) and political campaigns, among many other areas.

The concept of compliance, in this context, is often confused with persuasion, which can be thought of as one route to compliance gaining. Persuasion marketing, for example, might attempt to convince the recipient of a message that a particular product or brand is right for them. However, while persuasion seeks to change people's beliefs and attitudes, compliance gaining is designed to elicit actual behaviors from the target, such as making a purchase, flouting a security policy, promoting a brand or voting for a particular politician. Compliance is also distinct from obedience, which implies some authority or requirement, because the individual is free to respond as desired or not.

Most people encounter -- and attempt -- compliance gaining on a daily basis at home, at work and online. Strategies for achieving compliance include offering rewards, threatening punishment, using flattery and convincing people that the target behavior is the right or intelligent thing to do.

The efforts behind compliance gaining may be overt or covert, and the intention may or may not be ethical. Online, particularly through social media, people are bombarded with attempts to gain their compliance for a myriad of purposes. Efforts often involve segmenting the audience for targeted communications and exploiting social influence to increase the effectiveness of a campaign. Less ethical attempts include social engineering, fake news and weaponized information.

This was last updated in March 2018

Continue Reading About compliance gaining (behavioral compliance gaining)

Start the conversation

Send me notifications when other members comment.

Please create a username to comment.

-ADS BY GOOGLE

File Extensions and File Formats

Powered by:

SearchCompliance

SearchSecurity

  • GPS jamming

    GPS jamming is the process of using a frequency transmitting device to block or interfere with radio communications.

  • time-based one-time password (TOTP)

    A time-based one-time password (TOTP) is a temporary code, generated by an algorithm, for use in authenticating access to ...

  • Security Operations Center (SOC)

    A security operations center (SOC) is a command center facility for a team of IT professionals with expertise in information ...

SearchHealthIT

SearchDisasterRecovery

  • disaster recovery team

    A disaster recovery team is a group of individuals focused on planning, implementing, maintaining, auditing and testing an ...

  • cloud insurance

    Cloud insurance is any type of financial or data protection obtained by a cloud service provider. 

  • business continuity software

    Business continuity software is an application or suite designed to make business continuity planning/business continuity ...

SearchStorage

  • network-attached storage (NAS)

    Network-attached storage (NAS) is dedicated file storage that enables multiple users and heterogeneous client devices to retrieve...

  • SSD (solid-state drive)

    An SSD (solid-state drive) is a type of nonvolatile storage media that stores persistent data on solid-state flash memory.

  • NAND flash memory

    NAND flash memory is a type of nonvolatile storage technology that does not require power to retain data.

Close