Browse Definitions :
Definition

consumer surveillance

Contributor(s): Ivy Wigmore

Consumer surveillance is the monitoring and recording of people’s activities and data, either online or in the physical environment, for commercial purposes. The practice is increasingly common in marketing and advertising, and customer data may be shared with third parties as well.

Online, consumer marketing is typically used for targeted marketing and advertising. Customer demographics, such as age, gender, location, education level, marital status, household income, occupation and hobbies are combined with data about people's online activities: what they search for, the sites they visit, what they discuss in social media, and so on, to focus marketing efforts where they are most likely to meet with success. Customer segmentation helps marketers and advertisers allocate resources more effectively and increases the likelihood of sales, as well as the opportunities for cross- and up-selling. However, many consumers are increasingly concerned about the amount of personal data marketers are collecting.

In the real world, mobile location-based services (LBS) allow marketers to track consumers’ physical locations as they go about their days. Marketers might, for example, send offers to mobile users from businesses in their current areas. Joseph Turow, author of “The Aisles have Eyes,” says that retailers have discovered that people are more comfortable with mobile surveillance than methods that rely on other devices and, as a result, are concentrating their efforts on smartphone users. “Because phones are so close to us—and this is going to happen more with wearables, down the line—that the closer we are emotionally as well as physically to our devices, and the more relevant or targeted or personalized the messages are, the less people will see this as a scarily or creepily intrusive.”

This was last updated in November 2017

Continue Reading About consumer surveillance

Start the conversation

Send me notifications when other members comment.

Please create a username to comment.

-ADS BY GOOGLE

File Extensions and File Formats

Powered by:

SearchCompliance

  • risk management

    Risk management is the process of identifying, assessing and controlling threats to an organization's capital and earnings.

  • compliance as a service (CaaS)

    Compliance as a Service (CaaS) is a cloud service service level agreement (SLA) that specified how a managed service provider (...

  • data protection impact assessment (DPIA)

    A data protection impact assessment (DPIA) is a process designed to help organizations determine how data processing systems, ...

SearchSecurity

  • cybersecurity insurance (cybersecurity liability insurance)

    Cybersecurity insurance, also called cyber liability insurance or cyber insurance, is a contract that an entity can purchase to ...

  • phishing

    Phishing is a form of fraud in which an attacker masquerades as a reputable entity or person in email or other communication ...

  • cybercrime

    Cybercrime is any criminal activity that involves a computer, networked device or a network.

SearchHealthIT

SearchDisasterRecovery

  • business continuity plan (BCP)

    A business continuity plan (BCP) is a document that consists of the critical information an organization needs to continue ...

  • disaster recovery team

    A disaster recovery team is a group of individuals focused on planning, implementing, maintaining, auditing and testing an ...

  • cloud insurance

    Cloud insurance is any type of financial or data protection obtained by a cloud service provider. 

SearchStorage

  • NVMe over Fabrics (NVMe-oF)

    NVMe over Fabrics, also known as NVMe-oF and non-volatile memory express over fabrics, is a protocol specification designed to ...

  • logical unit number (LUN)

    A logical unit number (LUN) is a unique identifier for designating an individual or collection of physical or virtual storage ...

  • CIFS (Common Internet File System)

    CIFS (Common Internet File System) is a protocol that gained popularity around the year 2000, as vendors worked to establish an ...

Close