Browse Definitions :
Definition

content farm (content mill)

A content farm, also called a content mill, is a Web site whose content is written for search engine bots instead of human readers. Topics on a content farm are chosen specifically for their ability to rank highly in search engine results.

A content farm generates revenue by placing ads on the page or selling contextual hyperlinks within the content. Basically, the more Internet traffic a page gets, the more revenue the page can generate.

To generate enough revenue to support the site and still be profitable, a farm must create massive amounts of content and take advantage of a frequency distribution pattern called the long tail. Perhaps this frequency pattern can be best illustrated by Amazon.com, where the larger percentage of their profits comes from relatively obscure, niche books (low frequency events) than from purchases of best sellers (high frequency events). If a content farm determines there is potential to earn revenue from posting content about knitting, for example, the farm operators will identify all the keywords that make up the topic’s long tail and flood the Internet with articles about specific types of knitting needles, instructions for different types of stitches, knitting patterns, etc.

In order to generate the volume of content that’s necessary to create the long tail, many content farms re-post content from other Web sites or crowdsource articles to freelance writers for a low fee. Because content farm articles are written specifically for search engine optimization (SEO) and not their usefulness to readers, the quality of the articles on a content farm site can be erratic.

See also: Mechanical Turk, sblog, spamdexing, ghost site, online advertising glossary

Read more about content farms:

Content farms:the who, what and why

Writers Explain What It's Like Toiling on the Content Farm
This was last updated in November 2011

Join the conversation

1 comment

Send me notifications when other members comment.

Please create a username to comment.

If you are posting content soley for the purpose of your audience, with no hyperlinks or commercial interest, but many of the articles are re-written, is this a content farm?
Cancel

-ADS BY GOOGLE

File Extensions and File Formats

Powered by:

SearchCompliance

  • compliance audit

    A compliance audit is a comprehensive review of an organization's adherence to regulatory guidelines.

  • regulatory compliance

    Regulatory compliance is an organization's adherence to laws, regulations, guidelines and specifications relevant to its business...

  • Whistleblower Protection Act

    The Whistleblower Protection Act of 1989 is a law that protects federal government employees in the United States from ...

SearchSecurity

  • reverse brute-force attack

    A reverse brute-force attack is a type of brute-force attack in which an attacker uses a common password against multiple ...

  • orphan account

    An orphan account, also referred to as an orphaned account, is a user account that can provide access to corporate systems, ...

  • voice squatting (skill squatting)

    Voice squatting is an attack vector for voice user interfaces (VUIs) that exploits homonyms (words that sound the same but are ...

SearchHealthIT

SearchDisasterRecovery

  • business continuity policy

    Business continuity policy is the set of standards and guidelines an organization enforces to ensure resilience and proper risk ...

  • business continuity and disaster recovery (BCDR)

    Business continuity and disaster recovery (BCDR) are closely related practices that describe an organization's preparation for ...

  • warm site

    A warm site is a type of facility an organization uses to recover its technology infrastructure when its primary data center goes...

SearchStorage

  • cache memory

    Cache memory, also called CPU memory, is high-speed static random access memory (SRAM) that a computer microprocessor can access ...

  • enterprise storage

    Enterprise storage is a centralized repository for business information that provides common data management, protection and data...

  • disk array

    A disk array, also called a storage array, is a data storage system used for block-based storage, file-based storage or object ...

Close