content gamification

Content gamification is the integration of interactive elements to online content as a means of increasing user engagement and as a result boosting page rank and traffic.

Here are a few examples of highly successful gamification of content:

• How Y’all, Youse and You Guys Talk (a dialogue quiz on the NY Times site)
• The Adele Dazeem Generator: Travoltify Your Name (Slate)
• How Much Time Have You Wasted on Facebook? (Time)

Each of the above content pieces achieved record traffic for their respective websites. The dialect quiz was the top-ranking content for the NY times site in 2013 and the Adele Dazeem Generator -- based on John Travolta’s mangled pronunciation of singer Idina Menzel’s name at the Academy Awards – was the site’s highest-ranked content in Slate’s history.