Browse Definitions :
Definition

content pillar

Contributor(s): Matthew Haughn

A content pillar is a comprehensive article or series of articles that is used as the foundation for other smaller, more digestible pieces of content. Content pillars may also be referred to as content cornerstones.

Marketers use content pillars to create page authority for specific topics. The creation of content pillars is important in marketing, especially in B2B (business-to-business) content marketing. Content pillars not only help marketers reach the right audience, they also help ensure that an organizations messaging remains consistent. 

With the right content management application (CMA), structured content pillars can be broken down into smaller chunks programmatically and repurposed. For example the executive summary for a long feature article could be harvested for a series of social media posts or automatically repurposed as a blog post. 

This was last updated in May 2019

Continue Reading About content pillar

Start the conversation

Send me notifications when other members comment.

Please create a username to comment.

-ADS BY GOOGLE

File Extensions and File Formats

Powered by:

SearchCompliance

  • risk management

    Risk management is the process of identifying, assessing and controlling threats to an organization's capital and earnings.

  • compliance as a service (CaaS)

    Compliance as a Service (CaaS) is a cloud service service level agreement (SLA) that specified how a managed service provider (...

  • data protection impact assessment (DPIA)

    A data protection impact assessment (DPIA) is a process designed to help organizations determine how data processing systems, ...

SearchSecurity

  • computer worm

    A computer worm is a type of malicious software program whose primary function is to infect other computers while remaining ...

  • Single Sign-On (SSO)

    Single sign-on (SSO) is a session and user authentication service that permits a user to use one set of login credentials (e.g., ...

  • Certified Information Systems Auditor (CISA)

    Certified Information Systems Auditor (CISA) is a certification issued by ISACA to people in charge of ensuring that an ...

SearchHealthIT

SearchDisasterRecovery

  • business continuity plan (BCP)

    A business continuity plan (BCP) is a document that consists of the critical information an organization needs to continue ...

  • disaster recovery team

    A disaster recovery team is a group of individuals focused on planning, implementing, maintaining, auditing and testing an ...

  • cloud insurance

    Cloud insurance is any type of financial or data protection obtained by a cloud service provider. 

SearchStorage

Close