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content pillar

Contributor(s): Matthew Haughn

A content pillar is a comprehensive article or series of articles that is used as the foundation for other smaller, more digestible pieces of content. Content pillars may also be referred to as content cornerstones.

Marketers use content pillars to create page authority for specific topics. The creation of content pillars is important in marketing, especially in B2B (business-to-business) content marketing. Content pillars not only help marketers reach the right audience, they also help ensure that an organizations messaging remains consistent. 

With the right content management application (CMA), structured content pillars can be broken down into smaller chunks programmatically and repurposed. For example the executive summary for a long feature article could be harvested for a series of social media posts or automatically repurposed as a blog post. 

This was last updated in May 2019

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