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corporate performance

Contributor(s): Ivy Wigmore

Corporate performance is a composite assessment of how well an organization executes on its most important parameters, typically financial, market and shareholder performance.

Corporate performance analysis is a subset of business analytics/business intelligence (BA/BI) that is concerned with the "health" of the organization, which has traditionally been measured in terms of financial performance. However, in recent years, the concept of corporate health has become broader.

Like the concept of business sustainability, corporate health is now considered to involve not only financial considerations but also other factors including social responsibility and reputation, innovation, employee morale and productivity. As such, performance is no longer measured only on key performance indicators (KPI) such as revenue, return on investment (ROI), overhead and operational costs. 

Corporate performance management (CPM) has expanded beyond forecasting,budgeting and planning and performance results are often shared publicly rather than only with financial stakeholders and investors, as was formerly the case. Non-financial areas monitored for corporate performance management and reporting include strategic planning, process efficiencies, brand equity, risk management and human resource management (HRM).

 

This was last updated in October 2015

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