Browse Definitions :
Definition

custom domain name suffix (custom TLD)

A custom domain name suffix, or custom TLD, is a top-level domain (TLD) name that belongs to a single organization. The TLD is the last segment of the domain name, the letters – such as com or net  -- immediately following the final dot in a URL. There are currently 22 TLDs.

A custom TLD can be any word or combination of letters. An automobile manufacturer might purchase the .car suffix, for example; a company might purchase its own name as a TLD: Apple.com could become Apple.Apple, or it could register second-level domains (SLD) for business segments separately, so that it had fully qualified domain names (FQDN) like iPad.Apple.

ICANN (Internet Corporation for Assigned Names and Numbers), the organization that governs domain name system (DNS) management, announced that it will accept applications for the first custom TLDs between January 12 and April 12, 2012. The organization expects to approve 1,000 applications per year.

The expectation is that organizations will purchase custom TLDs to increase visibility and branding and, possibly, to increase search engine optimization (SEO), although it is not clear that the suffixes will affect search results in any way.

The application fee for custom TLDs is $185,000, which is only partially refunded in the case of rejection. If approved, a registration will cost about $25,000 per year to maintain.

Given the cost of application, ICANN does not expect that there will be a problem with cybersquatters purchasing custom TLDs hoping to sell them to a legitimate business. Nevertheless, ICANN has established processes to protect the system from abuse. Applicants are required to demonstrate that they have a legitimate claim to the domain name in question. ICANN will also research applicants’ backgrounds. Any history of cybersquatting will result in immediate rejection of the application.

 

See also:  domain, domain name, generic TLD (gTLD), IP address, URL

 

Continue reading about custom domains:

 > ICANN’s applicant guidebook

> Proposed expansion of top-level domains generates security concerns

> Custom domain suffixes are coming: Here’s what you need to know

> Protecting IaaS from domain name system threats

This was last updated in November 2011

SearchCompliance

  • information governance

    Information governance is a holistic approach to managing corporate information by implementing processes, roles, controls and ...

  • enterprise document management (EDM)

    Enterprise document management (EDM) is a strategy for overseeing an organization's paper and electronic documents so they can be...

  • risk assessment

    Risk assessment is the identification of hazards that could negatively impact an organization's ability to conduct business.

SearchSecurity

  • Transport Layer Security (TLS)

    Transport Layer Security (TLS) is an Internet Engineering Task Force (IETF) standard protocol that provides authentication, ...

  • PKI (public key infrastructure)

    PKI (public key infrastructure) is the underlying framework that enables entities -- users and servers -- to securely exchange ...

  • obfuscation

    Obfuscation means to make something difficult to understand.

SearchHealthIT

SearchDisasterRecovery

  • risk mitigation

    Risk mitigation is a strategy to prepare for and lessen the effects of threats faced by a business.

  • call tree

    A call tree is a layered hierarchical communication model that is used to notify specific individuals of an event and coordinate ...

  • Disaster Recovery as a Service (DRaaS)

    Disaster recovery as a service (DRaaS) is the replication and hosting of physical or virtual servers by a third party to provide ...

SearchStorage

  • cloud storage

    Cloud storage is a service model in which data is transmitted and stored on remote storage systems, where it is maintained, ...

  • cloud testing

    Cloud testing is the process of using the cloud computing resources of a third-party service provider to test software ...

  • storage virtualization

    Storage virtualization is the pooling of physical storage from multiple storage devices into what appears to be a single storage ...

Close