Browse Definitions :
Definition

customer demographics

Contributor(s): Ivy Wigmore

Customer demographics are categories of consumer populations that are relevant to a business' purposes, such as marketing and product design. The term also refers to the study of such categories in a business context.

Customers (and potential customers) can be categorized according to an almost endless number of variables. Some of the most common customer demographics for business purposes include age, gender, geographical location, education level, marital status, household income, occupation and hobbies. 

Demographics are one of the key elements of customer segmentation. Targeting specific groups of customers enables more efficient allocation of marketing resources and increases the opportunities for cross- and up-selling. The practice also makes more personalized interaction possible, improving customer service and fostering customer loyalty and retention. More appropriately targeted marketing efforts are typically more relevant to the customer’s needs and, as a result, more welcome.

From another perspective, a business might study customer demographics to understand the makeup of something, for example, exploring the characteristics of  the population in a particular neighborhood or the audience of a website. That approach is used in creating demographic profiles of individual customers as well as groups.

This was last updated in September 2017

Continue Reading About customer demographics

Start the conversation

Send me notifications when other members comment.

Please create a username to comment.

-ADS BY GOOGLE

File Extensions and File Formats

SearchCompliance

  • risk management

    Risk management is the process of identifying, assessing and controlling threats to an organization's capital and earnings.

  • compliance as a service (CaaS)

    Compliance as a Service (CaaS) is a cloud service service level agreement (SLA) that specified how a managed service provider (...

  • data protection impact assessment (DPIA)

    A data protection impact assessment (DPIA) is a process designed to help organizations determine how data processing systems, ...

SearchSecurity

  • spyware

    Spyware is a type of malicious software -- or malware -- that is installed on a computing device without the end user's knowledge.

  • application whitelisting

    Application whitelisting is the practice of specifying an index of approved software applications or executable files that are ...

  • botnet

    A botnet is a collection of internet-connected devices, which may include PCs, servers, mobile devices and internet of things ...

SearchHealthIT

SearchDisasterRecovery

  • business continuity plan (BCP)

    A business continuity plan (BCP) is a document that consists of the critical information an organization needs to continue ...

  • disaster recovery team

    A disaster recovery team is a group of individuals focused on planning, implementing, maintaining, auditing and testing an ...

  • cloud insurance

    Cloud insurance is any type of financial or data protection obtained by a cloud service provider. 

SearchStorage

  • DRAM (dynamic random access memory)

    Dynamic random access memory (DRAM) is a type of semiconductor memory that is typically used for the data or program code needed ...

  • RAID 10 (RAID 1+0)

    RAID 10, also known as RAID 1+0, is a RAID configuration that combines disk mirroring and disk striping to protect data.

  • PCIe SSD (PCIe solid-state drive)

    A PCIe SSD (PCIe solid-state drive) is a high-speed expansion card that attaches a computer to its peripherals.

Close