Browse Definitions :
Definition

customer demographics

Customer demographics are categories of consumer populations that are relevant to a business' purposes, such as marketing and product design. The term also refers to the study of such categories in a business context.

Customers (and potential customers) can be categorized according to an almost endless number of variables. Some of the most common customer demographics for business purposes include age, gender, geographical location, education level, marital status, household income, occupation and hobbies. 

Demographics are one of the key elements of customer segmentation. Targeting specific groups of customers enables more efficient allocation of marketing resources and increases the opportunities for cross- and up-selling. The practice also makes more personalized interaction possible, improving customer service and fostering customer loyalty and retention. More appropriately targeted marketing efforts are typically more relevant to the customer’s needs and, as a result, more welcome.

From another perspective, a business might study customer demographics to understand the makeup of something, for example, exploring the characteristics of  the population in a particular neighborhood or the audience of a website. That approach is used in creating demographic profiles of individual customers as well as groups.

This was last updated in September 2017

Continue Reading About customer demographics

SearchCompliance

  • information governance

    Information governance is a holistic approach to managing corporate information by implementing processes, roles, controls and ...

  • enterprise document management (EDM)

    Enterprise document management (EDM) is a strategy for overseeing an organization's paper and electronic documents so they can be...

  • risk assessment

    Risk assessment is the identification of hazards that could negatively impact an organization's ability to conduct business.

SearchSecurity

  • cyber espionage

    Cyber espionage, also called cyber spying, is a form of cyber attack that is carried out against a competitive company or ...

  • virus (computer virus)

    A computer virus is malicious code that replicates by copying itself to another program, computer boot sector or document and ...

  • spam trap

    A spam trap is an email address that is used to identify and monitor spam email.

SearchHealthIT

SearchDisasterRecovery

  • risk mitigation

    Risk mitigation is a strategy to prepare for and lessen the effects of threats faced by a business.

  • call tree

    A call tree is a layered hierarchical communication model that is used to notify specific individuals of an event and coordinate ...

  • Disaster Recovery as a Service (DRaaS)

    Disaster recovery as a service (DRaaS) is the replication and hosting of physical or virtual servers by a third party to provide ...

SearchStorage

  • dropout

    Dropout refers to data, or noise, that's intentionally dropped from a neural network to improve processing and time to results.

  • cloud storage

    Cloud storage is a service model in which data is transmitted and stored on remote storage systems, where it is maintained, ...

  • cloud testing

    Cloud testing is the process of using the cloud computing resources of a third-party service provider to test software ...

Close