Browse Definitions :
Definition

customer demographics

Contributor(s): Ivy Wigmore

Customer demographics are categories of consumer populations that are relevant to a business' purposes, such as marketing and product design. The term also refers to the study of such categories in a business context.

Customers (and potential customers) can be categorized according to an almost endless number of variables. Some of the most common customer demographics for business purposes include age, gender, geographical location, education level, marital status, household income, occupation and hobbies. 

Demographics are one of the key elements of customer segmentation. Targeting specific groups of customers enables more efficient allocation of marketing resources and increases the opportunities for cross- and up-selling. The practice also makes more personalized interaction possible, improving customer service and fostering customer loyalty and retention. More appropriately targeted marketing efforts are typically more relevant to the customer’s needs and, as a result, more welcome.

From another perspective, a business might study customer demographics to understand the makeup of something, for example, exploring the characteristics of  the population in a particular neighborhood or the audience of a website. That approach is used in creating demographic profiles of individual customers as well as groups.

This was last updated in September 2017

Continue Reading About customer demographics

Start the conversation

Send me notifications when other members comment.

Please create a username to comment.

-ADS BY GOOGLE

File Extensions and File Formats

SearchCompliance

  • PCI DSS (Payment Card Industry Data Security Standard)

    The Payment Card Industry Data Security Standard (PCI DSS) is a widely accepted set of policies and procedures intended to ...

  • risk management

    Risk management is the process of identifying, assessing and controlling threats to an organization's capital and earnings.

  • compliance framework

    A compliance framework is a structured set of guidelines that details an organization's processes for maintaining accordance with...

SearchSecurity

  • Trojan horse (computing)

    In computing, a Trojan horse is a program downloaded and installed on a computer that appears harmless, but is, in fact, ...

  • identity theft

    Identity theft, also known as identity fraud, is a crime in which an imposter obtains key pieces of personally identifiable ...

  • DNS over HTTPS (DoH)

    DNS over HTTPS (DoH) is a relatively new protocol that encrypts domain name system traffic by passing DNS queries through a ...

SearchHealthIT

  • telemedicine (telehealth)

    Telemedicine is the remote delivery of healthcare services, such as health assessments or consultations, over the ...

  • Project Nightingale

    Project Nightingale is a controversial partnership between Google and Ascension, the second largest health system in the United ...

  • medical practice management (MPM) software

    Medical practice management (MPM) software is a collection of computerized services used by healthcare professionals and ...

SearchDisasterRecovery

SearchStorage

  • M.2 SSD

    An M.2 SSD is a solid-state drive (SSD) that conforms to a computer industry specification and is used in internally mounted ...

  • kilobyte (KB or Kbyte)

    A kilobyte (KB or Kbyte) is a unit of measurement for computer memory or data storage used by mathematics and computer science ...

  • virtual memory

    Virtual memory is a memory management capability of an operating system (OS) that uses hardware and software to allow a computer ...

Close