Browse Definitions :
Definition

dark post

Contributor(s): Ivy Wigmore

A dark post is an inexpensive sponsored message on a social media website that is not published to the sponsor page timeline and will not display in follower feeds organically. Although dark posts are clearly labeled sponsored, they often appear in contextual formats that make them blend in with organic posts.

The process of buying and placing sponsored messages on social media websites is keyword-driven and relatively inexpensive when compared to other advertising channels. Dark posts, also known as unpublished posts, allow marketers to programmatically target specific demographics and conduct A/B tests without cluttering up their own brand's newsfeed. Platforms that support unpublished posts include Facebook, LinkedIn, Twitter and Pinterest.

Dark posts have become controversial for a number of reasons, including the form's inherent lack of transparency and their alleged use in the distribution of fake news. To combat the abuse of dark posts, Facebook is changing its policy to make it possible for anyone to see which page is paying for a particular ad and what other ads the advertiser is currently running on Facebook. Twitter has announced it is not changing policy, but emphasizes that all sponsored Tweets will continue to be clearly identified as such.

This was last updated in September 2017

Continue Reading About dark post

Start the conversation

Send me notifications when other members comment.

Please create a username to comment.

-ADS BY GOOGLE

File Extensions and File Formats

Powered by:

SearchCompliance

  • risk management

    Risk management is the process of identifying, assessing and controlling threats to an organization's capital and earnings.

  • compliance framework

    A compliance framework is a structured set of guidelines that details an organization's processes for maintaining accordance with...

  • regulatory compliance

    Regulatory compliance is an organization's adherence to laws, regulations, guidelines and specifications relevant to its business...

SearchSecurity

  • DNS over HTTPS (DoH)

    DNS over HTTPS (DoH) is a relatively new protocol that encrypts domain name system traffic by passing DNS queries through a ...

  • integrated risk management (IRM)

    Integrated risk management (IRM) is an approach to risk management that uses a set of practices and processes to improve an ...

  • MITRE ATT&CK framework

    The MITRE ATT&CK (pronounced 'miter attack') framework is a free, globally accessible service that provides comprehensive and ...

SearchHealthIT

  • telemedicine (telehealth)

    Telemedicine is the remote delivery of healthcare services, such as health assessments or consultations, over the ...

  • Project Nightingale

    Project Nightingale is a controversial partnership between Google and Ascension, the second largest health system in the United ...

  • medical practice management (MPM) software

    Medical practice management (MPM) software is a collection of computerized services used by healthcare professionals and ...

SearchDisasterRecovery

SearchStorage

  • M.2 SSD

    An M.2 SSD is a solid-state drive (SSD) that conforms to a computer industry specification and is used in internally mounted ...

  • kilobyte (KB or Kbyte)

    A kilobyte (KB or Kbyte) is a unit of measurement for computer memory or data storage used by mathematics and computer science ...

  • virtual memory

    Virtual memory is a memory management capability of an operating system (OS) that uses hardware and software to allow a computer ...

Close