Browse Definitions :
Definition

data co-op

Contributor(s): Matthew Haughn

A data co-op is a group organized for sharing pooled data from online consumers between two or more companies.

Within a data co-op, members offer relevant marketing data gathered from browsing and purchases of online consumers in a jointly accessible data store. In exchange for the data of their own customers, a member gains insight to consumers that they may not have had contact with otherwise. The data might also include information from consumers that have had contact with both companies.

Data co-ops can be useful for companies to see how consumers respond to products and services outside their own range. As first-party data only offers how the consumer responds to the first-party company’s offerings, it can’t give insight into how the consumer might respond to the different offerings of others. The additional insight afforded by understanding consumer response to another company’s marketing and offerings can help a company decide how to market, alter or expand product offerings.

Adobe has positioned itself as a competitor to Google by creating a data co-op. Marketing groups can subscribe to Adobe’s Device Co-op to cross share user data between companies. Adobe claims that Device Co-op makes for better consumer recognition regardless of different computers and devices being used. Their data-co-op also improves accuracy of website engagement metrics and provides personalized, targeted advertising across devices.

This was last updated in August 2018

Continue Reading About data co-op

Start the conversation

Send me notifications when other members comment.

Please create a username to comment.

SearchCompliance

  • risk assessment

    Risk assessment is the identification of hazards that could negatively impact an organization's ability to conduct business.

  • PCI DSS (Payment Card Industry Data Security Standard)

    The Payment Card Industry Data Security Standard (PCI DSS) is a widely accepted set of policies and procedures intended to ...

  • risk management

    Risk management is the process of identifying, assessing and controlling threats to an organization's capital and earnings.

SearchSecurity

SearchHealthIT

SearchDisasterRecovery

  • call tree

    A call tree is a layered hierarchical communication model that is used to notify specific individuals of an event and coordinate ...

  • Disaster Recovery as a Service (DRaaS)

    Disaster recovery as a service (DRaaS) is the replication and hosting of physical or virtual servers by a third party to provide ...

  • cloud disaster recovery (cloud DR)

    Cloud disaster recovery (cloud DR) is a combination of strategies and services intended to back up data, applications and other ...

SearchStorage

Close