Browse Definitions:
Definition

demographic

Contributor(s): Ivy Wigmore

A demographic is a subset of a population that shares a common factor such as age, income or education level. 

The Millennial generation, for example, is the demographic cohort that immediately follows Generation X. Although there is a great deal of variation from one individual to another within any generational cohort, the particular environment for any generation affects those individuals in ways that are observable as broad tendencies. 

Insight into those tendencies and other characteristics of various demographics can inform  research and analysis in many areas, including business intelligence (BI), customer relationship management (CRM), marketing, recruitment, policy development, economics, psychology and healthcare. 

The word demographics comes from the Greek words dēmos, meaning "the people" and -graphy which is associated with the acts of writing, description or measurement.

This was last updated in April 2015

Continue Reading About demographic

Start the conversation

Send me notifications when other members comment.

By submitting you agree to receive email from TechTarget and its partners. If you reside outside of the United States, you consent to having your personal data transferred to and processed in the United States. Privacy

Please create a username to comment.

-ADS BY GOOGLE

File Extensions and File Formats

SearchCompliance

  • smart contract

    A smart contract, also known as a cryptocontract, is a computer program that directly controls the transfer of digital currencies...

  • risk map (risk heat map)

    A risk map, also known as a risk heat map, is a data visualization tool for communicating specific risks an organization faces. A...

  • internal audit (IA)

    An internal audit (IA) is an organizational initiative to monitor and analyze its own business operations in order to determine ...

SearchSecurity

SearchHealthIT

SearchDisasterRecovery

  • incident management plan (IMP)

    An incident management plan (IMP), sometimes called an incident response plan or emergency management plan, is a document that ...

  • crisis communication

    Crisis communication is a method of corresponding with people and organizations during a disruptive event to provide them with ...

  • Zerto

    Zerto is a storage software vendor that specializes in enterprise-class business continuity and disaster recovery in virtual and ...

SearchStorage

  • SSD write cycle

    An SSD write cycle is the process of programming data to a NAND flash memory chip in a solid-state storage device.

  • data storage

    Data storage is the collective methods and technologies that capture and retain digital information on electromagnetic, optical ...

  • hard disk

    A hard disk is part of a unit -- often called a disk drive, hard drive or hard disk drive -- that stores and provides relatively ...

SearchSolidStateStorage

  • hybrid hard disk drive (HDD)

    A hybrid hard disk drive is an electromechanical spinning hard disk that contains some amount of NAND Flash memory.

Close