Browse Definitions :
Definition

digital signage ROI

Digital signage ROI is the return on investments made on digital signage used to advertise and attract customer attention or communicate information.

The relationship between customers and businesses is difficult to quantify. Businesses measure signage ROI as a means to determine the effectiveness of dollars spent to advertise using signage.

One method businesses use to determine the return on their investments in digital signage is to determine if the purchase meets the objective it was made to fill. If signage was used for interdepartmental communications in an organization, determining the return on investment by way of return on objectives could be achieved by getting departments to rank the improvement in information availability.

Performance evaluations can be another test that can shed light on ROI. Both before and after the addition of digital signage performance can be evaluated. Changes in performance not explainable by other causal factors can be an indication of signage ROI.

Often, specific measures are implemented for a given installation. Complex measurements can include advanced technologies such as facial recognition cameras capturing consumer reaction to signage. Measurement can also be as simple as counting unit sales of an advertised item.

This was last updated in May 2018

Continue Reading About digital signage ROI

SearchCompliance
  • compliance risk

    Compliance risk is an organization's potential exposure to legal penalties, financial forfeiture and material loss, resulting ...

  • information governance

    Information governance is a holistic approach to managing corporate information by implementing processes, roles, controls and ...

  • enterprise document management (EDM)

    Enterprise document management (EDM) is a strategy for overseeing an organization's paper and electronic documents so they can be...

SearchSecurity
  • hacker

    A hacker is an individual who uses computer, networking or other skills to overcome a technical problem.

  • Extensible Authentication Protocol (EAP)

    The Extensible Authentication Protocol (EAP) is a protocol for wireless networks that expands the authentication methods used by ...

  • session key

    A session key is an encryption and decryption key that is randomly generated to ensure the security of a communications session ...

SearchHealthIT
SearchDisasterRecovery
  • risk mitigation

    Risk mitigation is a strategy to prepare for and lessen the effects of threats faced by a business.

  • call tree

    A call tree is a layered hierarchical communication model that is used to notify specific individuals of an event and coordinate ...

  • Disaster Recovery as a Service (DRaaS)

    Disaster recovery as a service (DRaaS) is the replication and hosting of physical or virtual servers by a third party to provide ...

SearchStorage
  • cloud storage

    Cloud storage is a service model in which data is transmitted and stored on remote storage systems, where it is maintained, ...

  • cloud testing

    Cloud testing is the process of using the cloud computing resources of a third-party service provider to test software ...

  • storage virtualization

    Storage virtualization is the pooling of physical storage from multiple storage devices into what appears to be a single storage ...

Close