Browse Definitions :
Definition

discoverability marketing

Discoverability marketing is the practice of making it easier for customers or potential customers to find products when they are actively looking for them or have demonstrated a need for them. 

Search engine optimization (SEO) is a simple example of discoverability marketing. Businesses tweak elements of their websites to improve their SEO and, as a result, have their sites rank higher on search engine results pages (SERP) so that someone who is looking for a product they sell sees their site before a competitor's.

In a more sophisticated approach known as contextual marketing, people are presented with ads based on their recent browsing behavior. For example, someone who reads mid-range car reviews and an article about fuel-efficient models might be presented with advertising for hybrid cars and biofuels.

Discoverability marketing is intended to be less intrusive than older models, such as email and television ad campaigns, which are sometimes called interrupt marketing. Nevertheless, some people are uncomfortable with the idea that businesses are watching their online communications in the interests of selling them products.

Discoverability marketing is one component of digital CRM

This was last updated in February 2013

Continue Reading About discoverability marketing

SearchCompliance

  • information governance

    Information governance is a holistic approach to managing corporate information by implementing processes, roles, controls and ...

  • enterprise document management (EDM)

    Enterprise document management (EDM) is a strategy for overseeing an organization's paper and electronic documents so they can be...

  • risk assessment

    Risk assessment is the identification of hazards that could negatively impact an organization's ability to conduct business.

SearchSecurity

  • cyber espionage

    Cyber espionage, also called cyber spying, is a form of cyber attack that is carried out against a competitive company or ...

  • virus (computer virus)

    A computer virus is malicious code that replicates by copying itself to another program, computer boot sector or document and ...

  • spam trap

    A spam trap is an email address that is used to identify and monitor spam email.

SearchHealthIT

SearchDisasterRecovery

  • risk mitigation

    Risk mitigation is a strategy to prepare for and lessen the effects of threats faced by a business.

  • call tree

    A call tree is a layered hierarchical communication model that is used to notify specific individuals of an event and coordinate ...

  • Disaster Recovery as a Service (DRaaS)

    Disaster recovery as a service (DRaaS) is the replication and hosting of physical or virtual servers by a third party to provide ...

SearchStorage

  • cloud storage

    Cloud storage is a service model in which data is transmitted and stored on remote storage systems, where it is maintained, ...

  • cloud testing

    Cloud testing is the process of using the cloud computing resources of a third-party service provider to test software ...

  • storage virtualization

    Storage virtualization is the pooling of physical storage from multiple storage devices into what appears to be a single storage ...

Close